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How to configure cookies in HubSpot and in WordPress

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How to configure cookies in HubSpot and in WordPress

By now you will know that the configuration of cookies to track visits to your website is a fundamental step to meet your online Kuwait Phone Number List objectives. What happens is that, by law, the visitor must be notified that we do such monitoring, so that it is he who can decide whether or not to be tracked and, thus, protect his privacy.

list_altIndex of contents
Cookies: How do they help collect data?
How to configure cookies in HubSpot?
How to configure cookies in WordPress?
Other tools to configure cookies
As a user, the cookie legal notice is quite an achievement, but as a company, this is sometimes an impediment to web analytics .

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As administrators of a website we must obtain the explicit consent of our users to store cookies on their equipment. At least, we must if we belong to the European Union or if your contacts do.

With “explicit” we mean that, as soon as you visit us for the first time, the user should have the option of finding out about the cookie policy and the privacy policy, and click the accept button before continuing with your navigation.

Are you wondering how to configure cookies to display a cookie policy banner on your website?

If so, I would like to guide you on how to configure cookies in HubSpot and in WordPress . Because, after all, they are the CMS that we use the most and those that, at the same time, present different options and tools with which we can do this entire configuration process without skipping an iota of the General Data Protection Regulation (GDPR) .

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I have read and accept the Privacy and Cookies Policy .
Cookies: How do they help collect data?
Cookies are files that are downloaded to the user’s computer when they visit a website. Depending on the information they contain and the way you use your equipment, they can be used to recognize the user .

Thus, each time the user is browsing the Internet, these cookies store information about their online activity. With them we obtain information about your browsing preferences and basic personal data (name and address, navigation routes, duration of visits, content of the shopping cart …)

Thanks to cookies, we can recognize a user who visits our website for the second time and know data that, otherwise, we would have to request in registration forms.

Own and third-party cookies can be used for analytical, advertising and profiling purposes.

The idea is to offer them a better browsing experience and show them personalized advertising . For example, show the website in the native language of the visit, offer blog articles or products that may interest you based on what you previously consulted, etc.

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How to configure cookies in HubSpot?
You will be able to monitor user behavior on your blog posts , landing pages, and all URLs on your website, as long as visitors actively accept such tracking.

With analytical cookies that require consent through the HubSpot cookie banner, we can obtain the following information about visits:

Number of sessions.
Current time of the visit.
First and last visit.
Tracking the identity of the visitor (which is passed in the submission of forms).
Session start time or whether the visitor has restarted their browser.
HubSpot has different options to configure cookie tracking and customize the privacy policy alert. Although there are several ways to do this, we first explain how to set cookies from within HubSpot’s own software . Below we will indicate other alternatives.

For the configuration of cookies in HubSpot , we must follow the following steps:

Access the HubSpot settings that you will find in the main navigation bar.
In the left side menu, access Cookies and click on the “Default Policy” link.
Activate the “Notify” option to indicate to visitors that your site uses cookies.
Once activated, the fields can be customized:
Notification terms text, which is the most important to duly inform the cookie notice.
Text of the “Accept” button, so that users accept the terms in the privacy banner
“Decline” button text, so that users are also aware of this option.
5. And finally click on “Apply”.
Once this is done, you will get a kind of draft of the configured cookie policy, but it will not be published. To be fully activated you will have to press the switch that appears on the right to publish it in all URLs. Check it out for yourself! HubSpot allows you to preview your changes to see how the privacy policy notice appears.

With HubSpot you have the option to customize the style of the cookie policy banner . To do this, before exiting the Cookies page you will see the Cookie notification style section . There click on “See new styles and customize to your liking”. You can choose the color (default or custom) and the location of the banner (top or bottom of the site).

Other considerations when setting cookies in HubSpot
Keep in mind that, for example, if you use an advertising pixel through the HubSpot ads tool, this pixel will not do its job until the visitor gives their consent in the privacy policy banner.

The cookies pixel advertising (Facebook, LinkedIn or Google) can be installed with the tool HubSpot ads (with HubSpot tracking code), and linked to the notification banner cookies. On the other hand, if you have placed the pixel code in the HubSpot pages manually by editing the HML of the site header, HubSpot will not be able to control the visitors, so it is not recommended.

On the other hand, you can choose to have the same type of cookie notice or show different versions based on specific domains , subdomains or URL paths. This will work, for example, if you direct your website to users outside the EU.

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To disable cookies on certain HubSpot pages , you must do the following, take note!

Once you enter ” Cookies “, in the left sidebar, you have several options in the right panel. The easiest thing will be that in ” Domain ” you enter the domain or subdomain where you want cookies to be disabled, otherwise you will have to enter a URL path in “policy label” or “URL path”.

For additional topics, we recommend that you Forex Email List the help of a computer developer to ensure the implementation of what you want in the proper way. It is important to follow all the steps correctly and to respect full compliance with the GDPR.

How to configure cookies in WordPress?
The best option for configuring cookies in WordPress is using a plugin, you just have to go to the Plugins> Add new section, find the plugin we have chosen and install it.

Here are some plugin recommendations to configure the cookie notice in WordPress.

Cookie Notice
img-2 logo Cookie NoticeThis is one of the most popular plugins for cookie settings. The good news is that it is completely free.

And these are the possibilities it offers you:

Customize the text of the cookie notice that users see.
Customize the banner design (colors, button style, animation, bar position …).
Redirect users to a landing page to obtain more information on the Cookies Policy.
Have the option to block scripts manually.
Add custom code to your site or plugin once the user accepts cookies.
Combine with language plugins, such as Polylang or WPML.
GDPR Cookie Consent
img-3 logo GDPR Cookie ConsentAnother option to implement cookies on our website and that is compatible with the RGPD is the GDPER Cookie Consent plugin, which is also very easy to install in WordPress.

 

If there is something to note, it is that this is the plugin that allows more customization options for the design. In addition, it is one of the most downloaded. Your options include the following:

Decide the cookie consent method (time limit, click or scroll down the page).
Choose if we want to show the legal notice of cookies only on the entry page, on all pages or exclude some URLs. With this, we can also exclude countries in which this notice is not mandatory.
Position of the banner on the site and duration of the chosen cookies.
Compliant
img-4-logo-ComplianzThis plugin is free in the basic version and is especially aimed at those with little experience. The reason is that, once we have it installed in WordPress, we have a configuration wizard in which the settings and available options to choose from are simpler. Includes regular cookie scanning, script blocking, plugins and third parties, plus some custom templates.

 

As a disadvantage, it should be added that this plugin only allows you to select already predefined groups of cookies, that is, it is not possible to add custom groups.

Other tools to configure cookies
Next we are going to show some external tools that will allow us to manage the configuration of cookies on our website. To do this, we must follow the instructions that each tool gives us, which is usually to add a code in the head of the site.

Cookiebot
img-5-logo-CookiebotAdvantage:

It has a usable and intuitive interface.
Classifying cookies by categories is very easy.
All the texts that we want to include are customizable.
You have many options to customize the cookie policy banner.
Disadvantages:

It is a paid tool, which means that, per domain / subdomain per month, the cost can increase depending on the number of pages on the site.
Graphic customization is quite limited.
OneTust
img-6-logo-OneTrustAdvantage:

It allows a good graphic customization of the cookie message and the pop up.
It has a usable and intuitive interface.
Disadvantages:

It is also a paid tool (per domain per month).
Some bugs arose in the tool, cookies cannot be modified by category or deleted, and some conflicts may appear with some scripts on the website itself.

Do you already know what options you have to configure the cookie notice on your website? The important thing is to choose the plugin or the tool with which we feel most comfortable , depending on whether our website is created with HubSpot or WordPress.

Remember that, when preparing the texts that inform the cookie and privacy policy, it is advisable to contact a specialized department or a law firm. Although there are many examples on various web pages, you cannot copy and paste these texts, since you will be violating the law and it will be of little use that users have given you their consent for data processing.

Do you have any doubt? In InboundCycle we have had to face numerous cookie settings in many cases, both for HubSpot and for WordPress. Read your doubts in the comments section!

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