When you decide to use a community management agency for the promotion and visibility of your business or your activities on the Internet, you must take into account a number of criteria when making your choice. Thus, you will need to define all of your needs as well as the budget to be allocated to this service. It is also essential that you learn enough about the various services offered by the agencies in addition to the techniques and methods used by them to achieve your goals.
According to these, you can direct your choice to agencies Libya Email List more affinities with your subject. For your social media strategy to be effective and profitable, you must first define your main objectives: Define goals to be achieved in the short and medium term. This will give agencies a first indication for their first audit of your site. The Alpha Agency performs a free audit of your social networks .
You will then refine your objectives with your community manager agency. The experts will be able to provide you with a solution adapted to your problem, market and situation and to meet your objectives. The best marketing techniques will be the ones that best suit your customers and your brand. The most important thing will be to choose the agency that best understands your needs and that will provide tailor-made solutions.
Identify the different types of social media agency
The choice of a social media agency should consider the budget you are willing to invest on this channel. Agencies specializing in community management offer different solutions and prices , as for all digital agencies. The main thing is to understand the content well. We advise you not to base your reflection only on the price, but on the added value of the proposal for your company.
If you have no idea of your budget, do not hesitate to contact us .While it is essential to set goals to achieve results, it is still essential to choose a community management agency that can meet your expectations. To get there, you need to make sure that the agency you choose can help you improve your visibility on social media. You will certainly have several service proposals.
When you have listed the agencies that meet your expectations, find out about their references . Compare their years of experience, their price and the level of satisfaction of their customers. Do not hesitate to contact their client directly to obtain their opinion. Check if these agencies have been able to improve the number of their client’s engagement, their number of fans and followers.
This information may appear on the agencies’ websites. These are the main KPIs of social media agencies: Also feel free to check the accounts of the agencies themselves. As an advertiser, they must also be creative and stand out in their market. They must lead by example and use good practices. Social media agencies have the same activity but do not use the same techniques.
The material and human resources
Moreover, they do not all have the same affinities and preferences. Some, without necessarily displaying it and saying it explicitly, will have particularities and specialties according to: social networks: agencies can be specialized on social networks more than others: Facebook, Instagram, LinkedIn. It will depend on their experiences and skills.
You will realize this with their experience. free or paid acquisition: a social media agency can be specialized or have more experience in community management, or management of paid acquisition campaigns. Community management consists of the animation of your pages on social networks, by writing messages and answering questions.
Paid acquisition involves creating audiences and creating advertising campaigns. Monitoring and support is different. fields of activity: often generated by clients who present themselves to them, agencies will find it easier to work in certain fields of activity. Fashion, beauty, wine, BtoB… Specialties according to activity sectors are also visible through references. clients: Some agencies will find it easier to work with small businesses while others offer assignments including project managers and related specialties, such as web designers for example.