In the B2B world, it mainly aims to generate contacts or obtain qualified leads, who are likely to one day become new customers, or even loyal customers. However, to be effective, it requires a well-designed and personalized marketing strategy. The experts of Agence Alpha are endowed with the knowledge, know-how and experience in this field.
They have the ability to build a BtoB lead generation Singapore Email List A to Z, regardless of the business, size and ambitions of the company. In addition, as with any type of project, they have an ROI (excellent return on investment) vision for any lead acquisition campaign entrusted to them. The definition of lead generation is none other than attracting as many contacts as possible with the ultimate goal of converting them into as many future customers as possible.
A good btob lead generation strategy begins with the definition of the marketing persona or buyer persona. This immediately allows you to refine the targeting. This typical profile makes it possible to group together several individuals having common or similar characteristics. In other words, it is a composite portrait, representative of the ideal buyer in the eyes of the company. And defining a typical profile of prospects or customers is essential in order to be able to offer consistent and personalized offers that meet their needs.
Set up a content creation strategy
Such offers constitute a guarantee of sales and therefore of profits for the structure, at least for some of the people targeted. Indeed, in the long term, not all prospects will become customers. In B2B as in B2C, it is advisable to identify 2 to 5 buyer personas in order to be able to offer products or services that would suit different profiles. And to establish these categories, it is important to know first of all the personal journey of the leads .
The more detailed it is, the more interesting the categorization will be. While demographic and social data are essential, they are far from sufficient. Interests, personal goals and professional ambitions can also say a lot about prospects and their expectations. To these is added the way in which the marketing persona is informed on the web.
Indeed, identifying the preferred digital channels of contacts can greatly help later. Once the buyer personas have been identified, it is necessary to prepare the messages to send them so that they are at the same time personalized, captivating and interesting in their eyes. First, they must respond to their issues or needs so that they have a chance to get their attention.
They are, of course, required to be designed to appeal to targets. Then, these messages are to be sent in the formats (videos, texts, etc.) to which they are used, knowing their preferences. Marketing automation can greatly help both in the preparation and in the sending of these messages.
Optimizing content for natural referencing
To stand out, it is crucial for a brand or a company to put in place a content or content marketing strategy. It is indeed an important lever of prospect acquisition which is an integral part of the so-called inbound marketing strategy. Its goal is to attract leads and prospects with informative content, useful information, expertise or even entertainment.
They must be unique, of high quality and adapted to the identified marketing personas. The goal is to put them in confidence and bring them to the end of the tunnel. In the same way, this content must respect an editorial line, in the image of the company. They are to be designed in different formats and published according to an editorial calendar.
Landing page creationwith forms and call-to-action or CTA buttons is just as necessary to improve the conversion rate. It is also always good to analyze the performance of this marketing strategy and correct it as you go. It’s all well and good to have interesting, high-quality content. It is still necessary that those concerned can fall on it.
This is the whole point of optimizing content with natural referencing or SEO. This consists of introducing relevant keywords in reasonable quantities into these contents so that the blogs, sites or the landing page which contain them can be well positioned on search engines like Google. When done successfully, this free tactic can prove to be fruitful when it comes to generating leads .