To get their contacts, and especially those of Internet users who could become real customers, companies opt for a lead generation campaign . This has the advantage of automating digital prospecting and being able to do so without any geographic limit. In addition, it saves significant time and money, especially since everything is done automatically.
As for the price , it varies according to many parameters Sierra Leone Email List the implementation of an appropriate follow-up, the necessary advertising investment via Facebook, Google or LinkedIn and the cost of the various tools used. Determining the buyer persona, the typical profile of the ideal prospect or even the qualified target is a decisive step for the success of a lead generation .
The behavioral characteristics and sources of leads are among the elements that define the perfect lead . To these must of course be added demographic data such as professional activity, sector of activity, the needs and problems of each type of buyer. These various information can be collected through analytics Marketing, a capture form leads and tracking URL.
In order to respond to the issues of potential customers, a company must offer relevant premium content on their landing pages. Several supports can be used for this purpose. Webinars, white papers, newsletter, ebook, infographics, product sheets, guides, essays, reports, case studies or training courses, the choice is very wide.
The stages of lead generation
However, before they land on that landing page , prospects often stumble across the company’s blog or social media. They must therefore also offer content marketing that is interesting for Internet users. If it makes them want to go even further, they will not hesitate to click on the links leading to the landing page .
On landing pages, the more interesting and well-presented the content, the more leads will download it, and the more information on buyers personas will flow. Indeed, this content with very high added value on the landing page is to be exchanged for personal data such as names, positions held and problems encountered.
These supports can be created from A to Z. However, it is possible to repurposing to save time while keeping the relevant aspect. It consists of starting from some already existing content to create new ones. For example, a few blog posts can be combined into a white paper and a series of posts can become new training content.
Lead generation tools These days, the leadgen tools available are quite varied. To ensure that it generates leads , a given structure must choose a few, taking into account what it expects from them. The landing page, an excellent tool in inbound marketing
Cost of advertising to generate leads
The landing page or landing page is a must-have to convert a maximum of visitors contact. Rich in content that is most relevant to buyers personas, this strategic page is made up, among other things, of an intelligent conversion form, the field of which must vary according to the objective of the page. Unbounce, Instapage and LeadPages are some of the most famous tools for creating this kind of page.
The Call-to-action is nothing other than a button accessible for example on the blog of a company and which must be of the most visible. It leads directly to the landing page on which there is an offer and premium content. In order for it to be remarkable and thus entice prospects to click it, this button must be optimized in terms of location, design, color and size. It should also be clear and concise.
Not all of the people who visit a company’s web page, view their offerings, or download their premium content to their landing page are qualified leads. In order to optimize marketing and sales actions and adapt them to the hottest potential customers, it is first necessary to identify the latter. This is the goal of lead scoring. This tool effectively makes it possible to assign notes to prospects in order to identify those most willing to take the step of buying.