The Third World War started… on the Internet in 2004. And it is far from over! This is what emerges from the discussions which marked the day of presentation of the cyberdefense strategic review, on February 12 in Paris. Invited in July 2017 by the Prime Minister to produce an inventory of the cyberthreat, the General Secretariat for Defense and National Security (SGDSN) made public on Monday what amounts to a “white paper”. This report, published in its final version on Wednesday, February 14, outlines the avenues to be followed to improve the French protection and response system in the face of a large-scale computer attack.
“Compared to the four other Cambodia Email List which share with it particular responsibilities (the United States, Russia, China and the United Kingdom), France still shows, despite a recently accentuated effort, a deficit in digital security, ”this document states bluntly.
“In a world marked by the multiplicity and interweaving of threats – threats of strength and weakness, expansion of terrorism, risk of proliferation, digital attacks – France must constantly adapt and strengthen its protection systems in a systematic way , outside of any institutional compartmentalization and any exclusive sectoral approach, ”explains Louis Gauthier, head of the SGDSN. This time it’s the right one. After having imposed secure browsing on the latest versions of its Google Chrome browser, the Mountain View search engine has just passed all of its requests to HTTPS. A priori, all versions are concerned: Google.com, Google.fr …
How to present an offer to your prospects?
The user will only see fire: only the beginning of the address displayed in the omnibox is different, since the traditional HTTP becomes HTTPS . A small padlock is also visible to the left of the URL, depending on the browser used. But for web site administrators, the impact is real. Keywords from Google queries will soon be unrecoverable.
When an Internet user uses a search engine to reach your site, tools like Google Analytics make it possible to know the keywords used. But for many months, all requests made on Google through secure browsing ( HTTPS ) hide the keywords used. Instead, terms (not provided) are displayed, and their proportion has been steadily increasing lately.
This progression is mainly due to the passage of Mozilla Firefox and Google Chrome in secure browsing. Those who have a Google account have also been doing their searches in HTTPS for several months. On the Moderator’s Blog, the increase in the share of Not Provided is exponential:
These proportions concern all search engines. Queries going through Google will therefore very soon reach 100% Not Provided . On the Moderator’s Blog, Google trusts 95% of the requests made on the engines. Some will end up appreciating Delta Search …
In order to clearly present your value proposition to your prospects and create an effective first business contact, follow the 6 tips below.
When making an offer, remember that your prospects are very busy – they have other meetings, phone calls, emails, and issues ahead of them, so their time is valuable.
Does this match your definition of success?
Google may be trying to improve its image, showing Internet users that it respects their privacy by hiding the requests made. But this is not quite true: on Google AdWords, it is still possible to display the keywords used by Internet users, even if they use secure browsing. Google therefore knows all the requests, and provides them without qualms to the administrators who pay Google to display advertising. Don’t be evil , they said? Presenting an offer to a prospect is the culmination of a long sales process. Its importance is obvious and different methods can improve your chances of concluding a contract.
Keep the presentation as short as possible, lasting around 15-20 minutes, since the more information you give your client, the less they’ll remember it. Plus, don’t waste precious time showing up late, struggling with the projector, or giving long presentations.
Get to the heart of the matter, preferably from the first few minutes. It’s also very likely that your client will interrupt you with lots of questions, so get to the point before you lose track of your pitch.
After you have spoken for a few minutes, take a moment to ask the customer a question. It’s a great way to stay in control of the meeting while still giving the client the opportunity to interact with the business presentation.
Don’t start the meeting by talking about yourself, your business, or your products. Where appropriate, the customer will immediately focus on the costs and functionality of the product, and often end the meeting before the end of the presentation.