If this industry is booming, it is because of the number of subscribers that it attracts each year favorable to an E-marketing , that is 188 million views in 2016. It is precisely a large conversion market for a advertiser in ecommerce who plans to retain and win customers ( prospects or new customers ) to increase its conversion rate .
If you are a digital advertiserand you want to reach your Spain Email List and have a return on investment , e-sport is part of the marketing channels to achieve your goals . So how can this growing industry enable you to generate traffic ? Our marketing agency gives you the keys.
This electronic sport started in 1980 with the first multiplayer network games, but it was from the years 2000 to 2010 that this practice began to generate notoriety to become an international scene. It is through this channel that the best online electronic game players in the world meet thanks to the official competitions organized by giants such as:
Esports World Convention, Major League, Gaming, Cyberathlete Professional League or Evolution Championship Series. This type of high level sport is generally sponsored by brands in E-commerceor not to launch an information or marketing campaign in order to generate qualified traffic and develop their notoriety
E-sport: streamers who have become influencers
If today, mobile gaming has a turnover of more than 40 million dollars each year, it is because young people are interested in this new format. You can therefore set up a mobile marketing strategy in order to succeed in your future campaigns in this direction.
Thanks to the influencers , you no longer have to worry about having prospects, all you have to do is develop a digital strategy, manage campaigns while ensuring successful digital communication to reach your customers. In addition, the exponential development of this phenomenon makes it possible to analyze the increase in personalized audiences and revenues relating to this streaming market.
Namely $ 750 million in 2015 and $ 892 million in 2016. Within these staggering figures, that of advertisers is estimated at $ 661 million in 2016 (11% less than the total for the NBA season in 2015). These results are timely to highlight the potential of this digital market , since the audiences that are attached to this electronic sport amount to around 214 million in 2016 and 300 million in 2017.
This is a strong lever. to succeed in your web marketing strategyor its communication strategy for the development of its brand. Setting up marketing campaigns will allow you to target new customers to achieve your visibility goals . This niche is a godsend to launch an advertising campaign to further increase its notoriety and its conversion rate by improving its stats on search engines with specific keywords , YouTube , Facebook Ads and on Google Ads.
The big brands have understood
Building your marketing automation strategy is possible thanks to collaboration with streamers, that is to say professional players who function as influencers . The marketing goal is to build loyalty of new customers using the targeting or retargeting and it is in these terms that the streamers will you are very helpful. Indeed, the rise of e-sport is no longer just an Asian phenomenon, but has become an international practice.
The audience that is most inclined to follow this global phenomenon is predominantly men whose age is between 18 and 34 years old. This is also the age group popular with e-commerce advertisers , since they are ready to invest in derivative articles. The personalized audiences of streamers are almost 35% who are ready to buy products of their brand, or 15% of clothes and goodies.
With your influencer streamers, you can easily set up an inbound marketing strategy that will consist of automating your business in order to generate traffic around your brand through sponsorship. The point is, your streamers’ fans have developed a sense of belonging identical to traditional sports teams. They are therefore inclined to buy anything related to the influencer brand to show their support.