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Guide to creating successful webinars, online classes and video conferences

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Guide to creating successful webinars, online classes and video conferences

Today I want to explain all the advantages of webinars and videoconferences and the best tools and platforms to create them.

Today more than ever, Webinars and video conferences (or video calls) are events that allow you to create meetings, give training and generate meetings in a different, enjoyable and direct way. But they are also a format that helps you generate a direct link with your audience.

But one of the biggest advantages of the Webinar is its interactive videoconference format that allows you to create and record meetings from different points and share by Belgium Business Phone List, WhatsApp and different social channels.

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Guide to creating a webinar or video conference
I would like to approach this post from two perspectives: the first from my experience using videoconferences or webinars, as well as an organizer. And the second, to tell about my experience as a guest in videoconferences in which I have participated and from which I have learned a lot.

It is also a format that has allowed us to create video conferences, video calls and team meetings during confinement. It has allowed us to record the most important moments and organize the content, as we explained in this article about the confinement of teachers and students of AulaCM.


1462252727_office-23-1Create and host a Webinar or video conference
As the organizer of several video conferences, I can tell you about my experience in our online courses of the Master in Digital Marketing at Aula CM . For which we have created an online format that we adapt to each course in a different and personalized way . Let me explain: for our online courses, we teach live classes every week via streaming . This helps us to strengthen the level of knowledge and the use of each course and gives students the opportunity to ask questions and participate live .

In this way, the students of the Community Manager online course , the Google Adwords online course , the WordPress online course and the SEO online course and the Digital Content Design course , connect to their classes every week, live in webinar or videoconference format.

The webinar helps us to generate a high degree of participation and bonding with students individually and in groups. Videoconferences allow us to create a direct channel of dialogue , which helps to improve the apprehension of the contents. In short, a better use of the course and its contents.

1462252760_office-25-1What is a Webinar or Videoconference: definition and characteristics
But let’s start by defining what a webinar is : a webinar (or webinar) is an event of a didactic, educational or training nature that takes place online and live. They are usually short talks or discussions, which helps to keep audience interest high.

I could define the webinar as a meeting point, an interactive videoconference in which a brand brings together an expert or a group of referents with its audience, to expose in a didactic way about a topic, a novelty, a new technique, concept or useful tool , etc.

The main characteristic of a webinar is its practical and interactive nature: the ability to share and analyze information in real time with a quality audience. That is, meeting with a dynamic, active audience that is very interested in the topic you are presenting.

Unlike a conference or presentation, a webinar or video conference takes place in a limited time and while it happens, desktop applications and documents can be shared live, while the presenter is speaking.

A webinar is a very effective marketing strategy , which allows you to contact and expose a series of valuable content to your audience, with an interactive and close format. The webinar is one of the most effective and direct content marketing strategies , since it contacts you directly with your audience.

A webinar is a very effective strategy. It allows you to offer valuable content to your target audience


1462252836_office-07-1Free or paid webinar or videoconferences
One of the frequent characteristics of webinars is that they are usually free. This is a strategy that is used as a huge opportunity to expand audiences, reach new audiences and expand subscriptions (leads).

Proposing a free webinar or video conference allows you to offer your content more widely to a target audience. Reach more audiences and attract users who are really interested in the services or products that your brand offers.

On some occasions and for loyal audiences, courses, or groups already formed, you can create a paid webinar . For online courses and classes, they are a direct and quality training opportunity with the teacher or the speaker. Unlike a conference or a presentation, a webinar is dynamic and interactive, since the audience is usually actively involved by contributing content or generating questions.


Free platforms to create a webinar or video conference

google-hangout Google Hangouts Google Hangouts is great for creating small webinars or video conferences . It allows you to contact and with several people at the same time and record your conferences so that they can be viewed and distributed online. It is said that Google wants to replace Hangouts by Duo as a video conferencing application. For now the large conferencing system has been separated from Google+ but it still works fine.

Google Meet is the professional evolution of Hangouts. It allows you to connect up to 100 participants (previously it was only 50), and with a simple and intuitive interface, you can create, join and schedule meetings in which you can record and share screen with the spectators. Make them participate and dialogue.


Zoom is an ideal platform for webinars . It is free and you can hold meetings of up to 100 participants and with a maximum duration of 40 minutes. You just have to download a program, create the meeting and share the link. Meetings can be easily recorded and shared . It also has a premium version , whose prices vary according to the size of the group and the benefits it offers. Due to its versatility, it is the platform that we use for the Digital Marketing Master classes at Aula CM.


Google Duo is the application that Google advertises as the new platform for high-quality, live video calling and data transmission. It is presented as a free, easy-to-install application for computers and mobile devices. It will undoubtedly be a new form of face-to-face communication. We look forward to your arrival.

is a free video conferencing service that allows you to contact, dialogue and share your screen with up to 250 people at the same time. It is downloaded through an application and the program is responsible for helping you transmit and share your desktop, if you wish.

mikogoMikogo It is a free platform that allows you to make online meetings and videoconferences with up to 25 people at the same time . Like the previous one, it allows you to share screen and files with ease and high resolution. You can connect from any browser and it is not necessary to install programs or download. It is compatible with Windows and Mac.

Payment platforms to create a webinar or video conference

zoho meetingZoho Meeting is a multi-platform support that allows you to conduct online conference calls , from anywhere, whether on the desktop or browser. It is very economical, since you can hire it monthly or for years, for conferences of 10 to 100 participants. Its price ranges from € 10 to € 40 per month. A very accessible price for SMEs.

adobe-connectAdobe connect Adobe Connect is a web conferencing software service that offers you many possibilities when it comes to creating a large-scale online webinar, course or seminar . It allows you a multitude of functions such as managing the number of attendees, the duration of the session and its recording from the same platform.

big-blue-buttonBigBlueButton BigBlueButton is a platform for creating open source web video conferencing for online learning. It allows you to share documents and Office files: PDF, Power Point, Word, etc. It also allows you to record sessions for later playback. You can contract the service from 50 to 500 users at a time and with unlimited connection time.

gotomeetingGotomeeting Ideal for creating large webinars. It allows you to create and manage online conferences from 100 to 2000 participants. It also offers you the entire registration system, sending automated emails, online recording and also reports and analytics of your event.

gotowebinarGotowebinar It is another platform that allows you to create a customized webinar or video conference . It has scalable prices and services for events from 10 to 100 participants with HD video and recording services, desktop, shared keyboard and mouse, virtual whiteboard and mobile applications.

meeing-burnerMeetingBurner It is another very versatile platform. Depending on the plan you choose, it offers you the possibility of creating custom forms for registering for the webinar. As well as a reminder service to those registered for the event, via email and sms, as well as an analytics of the meetings.

anymeetingAnymeeting Another ideal platform to create a large webinar or a large capacity video conference . You can hire from 100 attendees to 4000. It allows you to share files, screen with attendees, as well as create a chat so that attendees can ask and dialogue in writing as well.

webexWebex allows you to create webinars or video conferences of up to 100 people simultaneously. It allows you to share screen and documents, record the meeting and share a whiteboard application. Its price is quite competitive and it is ideal for small companies or for those who carry out exclusive events for a few people.

webinarjamWebinarJam It is one of the most used platforms due to its power and versatility. You can create meetings with unlimited capacity , which makes it unique compared to other platforms. It also allows you to integrate it into your email Forex Email List system to capture the email addresses of registered users. It also has a notification service that you can send before and after the event, either as a reminder or as a thank you and conclusion. It offers you a very powerful analytical system to know how many people attended and how many did not, even though they were registered.

I share with you this selection of free and paid platforms to create video conferences or webinars.

webinar benefits10 advantages of creating a Webinar or a video conference for your brand
There are many advantages that you can obtain from the webinar as a marketing strategy, but I wanted to summarize them in 10 main points, which I present as a list.

A webinar allows you to humanize your brand and give you a voice and image in front of your audience. It allows you to meet with your target audience, listen to them and discuss topics of common interest.A webinar allows you to share valuable content : in a dynamic, close and different format.The webinar as transmedia content: the video conference format helps your content to be easily distributed on social networks.Webinar as a Growth Hacking strategy: if your content is useful and dynamic, it helps you expand your audience to reachThe Webinar generates engagement: You listen to your audience: You can know first-hand the topics of interest. This undoubtedly helps you create a different bond with your blog readers and with the followers of your social networks.A webinar allows you to create new topics , according to the interests of your audience: that is, active participation during the event will allow you to know first-hand topics that interest your audience and which you may not have noticed.The webinar is an inexpensive format: both the platforms and the online tools to carry it out are much cheaper than creating an offline event. It avoids expenses for renting spaces, traveling or transporting people and equipment.The webinar is profitable : it will allow you to reuse the presentation in different formats: video, audio (podcast), an ebook, content on Slideshare, a summary on Storify, etc. etc.A webinar allows you to obtain quality leads: well focused, the event helps you attract quality subscribers around the topics you propose. A webinar allows you to measure the success of your event: as it is an online platform, you can measure from many points of view, if you have met your marketing goals and expectations, and then calculate the ROI of your campaign.
10 advantages of creating a Webinar: linking, loyalty, lead generation, profitability, etc.

1462252799_office-09-1How to Create a Webinar or Video Conference That Works
To create a webinar that helps you convert, you cannot improvise. Several steps are necessary in the previous phase, during the event and afterwards. So that you do not miss anything, I present a check list to take into account so that the marketing strategy through a webinar works. So these are my recommendations:

1462252841_office-22-1What you should do before the video conference or webinar:
Offer a webinar or video conference on a topic of interest to your target audience.Offer valuable content for your audience: training, information, news, relevant news.Propose a webinar in a fun and dynamic format .Invite referents or experts on the subject you want to discuss.Set clear and measurable goals for what you want to achieve with your webinar.Create a registration landing page and spread your link in all your communications.Find a good moderator for the webinar .Pick a good hashtag to spread Twitter and Instagram.Create a series of images with the content and the appropriate format for your main social networks.Publicize the event on social media well in advance.Look for strategic collaborations with influencers or ambassadors to help you spread the word about your event.Inform and build buzz around your webinar.Write an article on your blog announcing the webinar.Invite your followers, fans and subscribers to your blog.Run ad campaigns on Facebook and Twitter ads (if your target audience is on those social networks).Use a free or paid platform according to the size of the event.Ensure a good connection and recording platform for the event.

1462252731_office-03-1What to do during the video conference or webinar
You must organize your webinar / videoconference dynamically and always have group of questions and answers facilitators.Look for collaborators and broadcasters of the event to help you spread the content live.Remind your audience to use the event’s hashtag .Record the event with different platforms, the one of the tool you use or Loom or Quick Time (if you have a Mac).Monitor the event .Broadcast the main content live.Filter the content that is uncomfortable or does not add value to your webinar.Broadcast the event statistics live.Make the event dynamic and if possible fun.

1462252787_office-24-1What to do after the webinar video conference
Do not let too much time go by and share the recording of your video conference or webinar as soon as possible, if it is the same day or at the latest the next, the better.If possible, add extra content : making off unpublished material, etc.Create one or more articles on your blog that summarize and highlight the most important content of your webinar .Link and share the contents of other blogs that have written about your event.Disseminate the result of your webinar through your social networks and references or guests.Measure the process and each of the stages.Measure and calculate the ROI of your event: time, effort, capital and profitability.

Examples of Webinars and videoconferences in which I have participated:

But I also want to tell you about my experience as a guest and I want to share with you those enriching experiences:

Unbounce360: It was a free and very special webinar. I was lucky to have been invited to this videoconference, along with great international Social Media references: Vilma Nuñez @Vilmanunez , the great blogger Claudio Inacio @ cinacio06 and Pablo Penadés @Pepenades, organizer of the event.

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