When it was launched and for several years, Google Suggest displayed to the right of each suggestion the number of results obtained for the query concerned. This was removed, which helped clear things up, as some users thought it was the monthly volume of searches (as other tools like AdWords Keyword Planner indicate ). Here’s what it looked like:
When Google Suggest came Burundi Email List in late 2004, very few similar tools existed. At the time, it was considered a hybrid tool halfway between generators of related words or expressions such as AOL.fr (related searches) and the keyword generators offered by Overture and (based on user query statistics).
Today, all Google users are widely used to this automatic search completion system. As you type characters, Google displays a list of automatic suggestions. These are usually searches that start with the characters or words you have already typed.
Ranking of semi-automatic suggestions
The ranking of expressions is neither alphabetical nor according to the number of words, but simply linked to the frequency of requests on Google . In other words, Google first suggests the most common requests made by all users.
These suggestions are also chosen based on your search history . This is only taken into account if you are logged in to your Google account and if the “Web and application activity” option is activated.
This tool allows you to get a list of words
The search engine also tries to show the diversity of searches carried out by its users. In this context, the predictions provided by the algorithm sometimes highlight popular news . These are recent popular interests of the mass Internet users, sometimes for your region. In this case, the suggestions may vary during the same day and are not linked to your search history.
Finally, suggestions can be influenced by your location , if the query has a local connotation. In this case, even in private browsing, the suggestions depend on your location (unless Google cannot identify it and geolocate you correctly).Google is deploying its “advertising filter” on Chrome this Thursday. Objective: to offer users of the most popular browser on the market a smoother experience. Intrusive advertisements will be automatically blocked, after a period of 30 days, on the websites of publishers who have not complied.
We summarize the formats involved, the reasons for this novelty, the impact for publishers and what to do if intrusive advertisements are spotted on its site.
Which advertisements are affected? Let’s start with the most important: the ad formats affected by Google Chrome’s ad filter . We will then see how they were chosen. Google has decided to sanction 4 desktop formats and 8 mobile formats.
Ad formats blocked on desktop and mobile Here are the ads that will be blocked by Google Chrome , on desktop and mobile:
The beginnings of Google Suggest
Autoplay videos with sound “Sticky” advertisements, located at the bottom of the screen, if they are too high
Interstitials with a countdown displayed before the content ( prestitial ) Note that on mobile, interstitials displayed before content will be blocked in all cases (whether or not a countdown before closing is imposed). Note also that the maximum size of sticky ads should be equivalent to 30% of the screen, according to information from the dedicated site, Coalition for Better Ads .
Ad formats blocked only on mobile Google also blocks the following formats, but only on mobile: Ads visible on more than 30% of the screen Animated advertisements, “which flash” Interstitials with a countdown displayed after the content (postitial) “Full screen” advertisements displayed during the scroll All of these ad formats are featured in this infographic. You can visit this page of the Coalition for Better Ads site for more details on the formats affected by Google Chrome’s ad blocking.
Why is Google blocking these ads on Chrome? Google puts forward several facts to justify its decision:
Google Chrome users can comment on their browsing experience: 20% relate to unwanted advertising.
In 2017, the “Mute This Ad” feature was used 5 billion times
Adblocking rates are high, especially in Europe
In France, 11% of Internet users block advertisements on their browser (the vast majority on desktop, unlike Asian Internet users who mostly block advertisements on mobile). The map below shows adblocking worldwide ( source: PageFair , February 2017).