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Google launches 2014 edition of Consumer Barometer

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Google launches 2014 edition of Consumer Barometer

Google today launches Consumer Barometer 2014 , a free, comprehensive tool to help understand how people use the Internet around the world. Now, when it celebrates its fourth anniversary, it’s bigger and better than ever, allowing users to compare digital shopping, video and mobile habits of more than 46 countries. Google created Consumer Barometer to provide advertisers and agencies with up-to-date karachi mobile numbers data information to aid planning in the rapidly changing digital environment. The tool is free and allows you to create and download customized data and information on specific sectors. With it, users can discover various types of information: how often people connect, the number of devices with an Internet connection they have, how they research and buy online, the influence of online videos on their shopping habits and much more.

The sectors currently being analyzed by the Barometer include the following: clothing and footwear, electrical appliances, flights, hotels, cosmetics and food. New sectors will be added constantly as Google expands its coverage. Laura Ludeña, Head of Market Insights & Research at Google, points out: “Nowadays people use digital media for a lot of purposes, but it is not always easy to know which channels and activities are the most effective, especially when dealing with different markets. and products. Our latest Consumer Barometer captures a wide variety of new consumer studies and allows anyone to easily explore how consumers behave in this new digital world. ” Data about Spain: some of the data we have obtained when using Consumer Barometer The latest figures show that Spain is one of the main countries in terms of multi-screen digital consumption and that it has the highest proportion of users who watch videos online.


Spaniards use an average of 2.9 devices each, which is equivalent to one of the highest figures in the world, and 72% of the population uses smartphones.
The majority of Forex Email List connect to the Internet daily in all age groups (for example, 71% of people over 55 years of age connect every day).
Spaniards use their smartphones for various activities of daily life (taking photos, telling the time, checking the time), often displacing other devices.
Most Spaniards also watch online videos for entertainment or inspiration.

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