We usually talk about Millennials as the most relevant target audience for brands. These are young people up to 35 years of age, especially active on the internet, who enjoy staying up to date, and with a great predisposition to purchases. However, it is advisable to go further, and start poland phone number about the new generation of consumers. It is about generation Z , (people who were born after 1991), but who make up more than a quarter of the population of countries like the United States (25.9%), and who were born with technology under their arms, and they have their own ideals and expectations, which brands must know. They are the consumers of the future, who are already beginning to emerge in the present. The Marketo infographic gives us an X-ray of what Gen Z consumers are like, and what is important to know about them:
They have grown up in an evolving social age; oriented to diversity, integration and awareness with its environment. 76% are concerned about the impact of man on the planet. 26% of adolescents between 16 and 19 years old already practice some type of volunteering. For them, the internet is their main source of information, and new technologies, the usual supports. A third of them study with online materials; 20% read textbooks in digital format. Likewise, more than half (52%) turn to YouTube as a source of information for their class work. They consider themselves self-sufficient, in all respects, and plan to maintain their independence and autonomy. 72% of high school students plan to start their own business. Their wish would be to work on something that they are truly passionate about. 76% dream of their hobby becoming their source of income. A desire that only affects 50% of Millennials. 60% of the future generation would like their work to contribute to a better world.
When impacting this target audience with a message, it is convenient to take into account their way of perceiving the information. Internet is, without a doubt, the means to find and win them over. 41% spend more than 3 hours a day searching and consuming content not related to their school activity. Also, despite the fact that, in principle, its financial resources are limited, they imply the not inconsiderable figure of 44 billion dollars a year. They love social networks, but not conventional ones. While Forex Email List captivated them back in 2012 (42%), their desire for privacy, and to flee from those places where they can coincide with their parents will lead 25% of them to abandon the queen of social networks this year. Instead, they opt for those platforms where they can act with complete confidentiality, such as Snapchat. Likewise, you can also see an incipient interest in Instagram, which closed 2013 with 23% of them.
Another aspect to take into account is their predisposition to create content, rather than just sharing, as would be the case with Millennials. These are mainly visual users, who have developed a multiscreen behavior (5 devices, vs 2 in the case of Millennials), seduced by the image. The period of time that we count to maintain the attention of the recipient is 8 seconds; a period that could decrease in the case of these young people, overexposed to shocks. Therefore, to reach them, the message must be brief, preferably visual, adapted to all devices and conceived in such a way that it awakens in them the need to know more, to make it their own and interact with it. Ideally, it would even motivate you to act, to act accordingly, creating your own response, or complementary message. These are more active users, who react especially well to challenges and proposals that help them feel fulfilled.