Particularly on social networks, having information on the number of users, the dominant age group, or even the geographical distribution remains essential. Today, these social networks have completely changed the way we live and having these figures is crucial for companies, associations and even the State.
There are many statistics on China Email List use of social networks around the world. Besides, all you have to do is make a request on Google and you will be served. But, too often, we do not find any statistics on the use of social networks in Africa and particularly in Senegal. In addition, it is often foreign sites or “opendata” sites that provide these statistics or else independent blogs and international research firms.
Unfortunately, this is above all the cause of a lack of means to obtain measurement tools, but also the lack of a local branch of these social networks and the failure to get feedback from their customer support. There is also the fact that some social networks like Twitter for example or Snapchat hardly ever reveal their usage statistics in our regions.
Therefore, this page will be updated at all times to ensure you always have the latest figures from social networks in Africa and Senegal. The data will be classified by social network and the source will always be indicated. The main social media studied will be Facebook, Linkedin and Instagram , but we will try to make the latest usage figures for Twitter, Snapchat, WhatsApp, Messenger, Google+ available as soon as they are available.
The numbers are always important to know
Number of Internet users and penetration of social networks in Africa In the world, there are today, 3.773 billion Internet users with a penetration of 50% for a world population of 7.476 billion people. In Africa, there are 362 million Internet users with a penetration of 29% for a demographics of 1.231 billion.
There are a total of 2.789 billion users of social networks in the world with a penetration of 37%. In Africa, We are Social reports 170 million social network users with a penetration of 14%.Social networks around the world: ranking of the top 10 in number of users Social networks have completely changed our habits in the sense that they have taken over all the codes of our social life that they have transcribed into virtual functionalities.
They also remain unparalleled communication tools for any structure. Here, below, on this infographic, the 10 most popular social networks in the world according to their number of monthly active users in 2017.Social networks in Africa: the most used In Africa, the social network Facebook is the most used, it is also the one that concentrates the most people.
The methodology is based on the extraction and analysis of data made by Statcounter. Stat Counter Global Stats is based on over 15 billion page views per month, from a random sample of people around the world. Its tracker can be found on over 2.5 million global websites, spanning multiple areas of interest and geographic locations. Figures from social networks in Africa: Facebook, Linkedin, Instagram
Why in Africa and Senegal?
In our work of extracting and analyzing the demographic data made available to us, only Facebook, Linkedin and Instagram provide access to this data through their advertising platforms. The latter have huge and super-precise data on users. Moreover, in a previous article, we explained how Facebook made money .
Focus on the quantitative distribution of users of social networks in each country in the West Africa zone According to the latest figures from the telecommunications and postal regulatory agency, in December 2016, there were 8,701,175 Internet users in Senegal, of which 97.4% were mobile users. Moreover, this study below from Médiamétrie shows the dazzling penetration of smartphones in Senegal. This shows the importance of including the mobile in its digital strategy.
This internet penetration and the increasing use of smartphones have increased the use of social networks in Senegal and Africa. Below, you will see the most used social networks in Senegal according to statistical data extracted from Facebook, Linkedin and Instagram in February 2017. But also the number of WhatsApp users according to the latest Africascope study of 2015 carried out by Kantar TNS.
The latter stipulates that 55% of Senegalese Internet users use WhatsApp. Social media figures in Africa also show differentiation based on gender and age of different users. In Senegal, it appears undoubtedly that users between 16 and 25 years old dominate social networks like Facebook and Instagram while on Linkedin the distribution is quite different. However, it is important to clarify one thing. the methodology used by Senmarketing