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Facebook removes the Relevance Score

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Facebook removes the Relevance Score

This metric will be divided into three categories next month. So it’s time to say goodbye to the relevance score and welcome relevance diagnostics. The new ad relevance diagnostics It is a tool that will facilitate the monitoring of those ads that may be relevant to the users they reach. For years, uae mobile phone directory has used the Relevance Score as its metric of choice to obtain information about the compatibility of ads with users. However, Facebook has decided to do without this tool. The Relevance Score is a rating between 1 and 10 that reports the relevance of Ads on the audience you are targeting as an advertiser.

But this information is not enough and Facebook, after listening to the requests of advertisers, has decided to replace this metric with three more specific ones. These new metrics will be available from April 30, 2019. These are: Quality Ranking
This refers to the perception of the quality of your ad compared to those ads with which it competes within the same audience. Engagement Rate Ranking This new metric will calculate the user engagement rate with your ad, compared to other ads that you compete with within the same audience.

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Conversion Rate Ranking This last metric will refer to the conversion rate of your ad compared to ads with the same Forex Email List optimization goal that you compete with within the same audience. Together, these three new metrics are similar to the Relevance Score. When your ads fall short, they can help you remedy the situation. Other metrics that will disappear: In total, seven metrics will be replaced at the end of April this year by more efficient tools. For example, the Offer Ads metric will be removed as the new Posts Saved metric will allow advertisers to see how many users have saved their ads.

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