Indeed, this platform, which today has more than 1.8 billion users worldwide, offers companies the possibility of launching real targeted advertising campaigns. Thanks to platforms like the Ad Manager and the Power Editor , Facebook has a large database that gives useful and relevant information about all of its users. Facebook advertising then became a must.
In a previous article, we explained Cuba Email List much you pay Facebook every minute . In fact, many Facebook users believe they are making free use of the social network. The reality is that we pay for our use of Mark Zuckerberg’s network every minute by giving him all of our personal information.
In this way, there is a wealth of information available on every Facebook user. Among the information available, we note the preferences, habits, centers of interest, age, marital status, activities, family relationships and even the culinary tastes of each user, etc.
In return, the Facebook teams have been able to design a very well-supplied advertising platform that centralizes this data and gives advertisers all the information they need. Moreover, you can find on this link, all the figures of social networks in Africa and Senegal in 2017 .
So any business could fine-tune their targeting options and make sure they exactly reach their audience. Besides, this is the reason why a lot of companies are getting into Facebook advertising. Whether you want to reach a B2B or B2C oriented target, you can therefore use the advertising manager and the advertising formats provided to:
Facebook like most social networks makes a profit
In a company, employees invest body and soul in order to execute the action plans developed. Their dedication now allows them to achieve tangible results to validate clients’ projects. In certain digital professions such as Webmastering and Data Analysis , the predominance of men is evident. But, there are also women who excel in these fields.
This article aims to make you discover the jobs of Webmaster / Ecommerce and that of Data analyst & conversion manager carried out by women within Senmarketing. On this international day of women’s rights placed on the theme: ” Women in a changing world of work: a planet 50 – 50 by 2030 ?
This article is a tribute to all these brave women.My work as a webmaster within Senmarketing generally consists of designing and developing a website, and taking charge of its maintenance and evolution. It is an accessible profession, but which requires a minimum of technical skills, curiosity and a touch of creativity.
It is also a profession which requires great versatility in the sense that an e-commerce site is different from a showcase site. It is necessary to supervise the updates of the site, to carry out the uploading of new products, to check the stock of products already in the e-commerce site and also to ensure technical functions, but also editorial and graphics.
The work I do is of great importance for my agency, as long as it can benefit from my skills in the e-commerce sector which is part of its area of expertise. The evolution of technology also means that it is necessary to be on permanent standby and to be sufficiently organized to manage several tasks. I thus contribute to the good development of this service within the group.
How does Facebook advertise?
What advice do you give to other women who want to be like you? The advice that I will give to other women is to believe in themselves and trust their intellectual capacity above all, and especially not to underestimate yourself. You have to DARE to undertake, to fight for your convictions and the realization of these projects. Success is always at the end of the effort.
We need to realize our worth as a woman on all levels and not let go.Audience Analysis, Digital Advertising & Conversion Manager . I work within the Senmarketing agency. After the baccalaureate in series L2, I applied for an orientation in geography at the Cheikh Anta Diop University in Dakar where I did my higher studies up to the License 3 in the Department of Geography.
Passionate about everything related to the analysis and processing of statistical data, I joined the Senmarketing agency as an intern in 2015. I was able to benefit from internal training within the agency and I continued in perfect autodidact, learning as I went. After several months of intense training in “Learning by doing ” mode (learn by doing ) I passed several exams which have enabled me today to be certified as an expert in Google Analytics and Google Adwords by Google.
position within the agency allows me to intervene in several levers of digital Marketing, but all revolving around data analysis and optimization of results to guarantee a better return on investment for our clients (ROI ).
Thus, I do web analytics which consists of analyzing the audience, visits and behavior of visitors to websites according to parameters already well defined upstream. As a result, thanks to this data collection and analysis, I am able to gain a detailed understanding of the uses of the website.