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Editorial calendar for your blog: what it is and how to create it

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Editorial calendar for your blog: what it is and how to create it

Whether you want to start a content strategy or start an inbound marketing project , the starting point is the creation of a blog . But having one and writing on it recurrently is not easy, that’s why you need an editorial calendar.

The blog allows you to work on content related to the activity sector of the VP Manufacturing Production Email Lists , to position it in search engines. Those posts, infographics, ebooks or tests that are published will serve to educate and provide valuable information to the audience.

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list_altIndex of contents
What is an editorial calendar?
Why is it important to create an editorial calendar for the blog? 11 reasons that confirm it
How to create an editorial calendar for your blog in 9 steps
4. Items to include in the editorial calendar (InboundCycle example)
5. Tools for creating editorial calendars
Editorial calendar, the key to the success of your blog
But it is necessary to do a preliminary work of planning. Knowing what to write, having the content on time and making sure that topics that have already been covered are not duplicated are some of the challenges it poses.

Chief and VP of Manufacturing, Production Email Lists

There is a way to overcome them all. There is a tool that can help you keep your blog content up to date. This is the editorial calendar.

Do you want to know what and when to publish? Do you need to be sure that your content will be available to your audience at the right time? Would you like to avoid duplication regarding the theme of your posts? If so, keep reading.

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What is an editorial calendar?
The editorial calendar is a tool that improves the organization necessary for the creation and publication of content on a blog . Not only does it facilitate the scheduling of posts to be published in the future, but it also simplifies planning regarding all the information that must be collected to carry them out.

In a content Forex Email List strategy , the editorial calendar is essential . And not only for the blog, but also for any platform in which we generate content, such as social networks. This tool allows you to understand the use made of each channel and makes it possible to discover how much time is invested in them.

In this article, we will review the importance of the editorial calendar for a blog and provide some practical tips that help you know how to work with it to plan the content to be published.

Why is it important to create an editorial calendar for the blog? 11 reasons that confirm it
As we have seen, an editorial calendar for the blog is essential for any professional dedicated to creating content . Even if you do it on a personal basis, it is highly recommended that you have one.

Next, we are going to see the main reasons why the creation of this content calendar is really important.

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1. You optimize time
When you are working on a content strategy, you have to generate many articles, and this is not easy, especially when it comes to having ideas about what to write. Without good planning, time pressure can play tricks and affect your ability to generate ideas. Basically, you run the risk of going blank.

So that this does not happen, working on the editorial calendar allows you to focus your time and effort on writing , since the tasks of thinking, organizing content, searching for keywords, etc. they have already been carried out previously.

2. You optimize resources
When you have the support of an editorial calendar, you can allocate your resources to optimize your articles (both on-page and off-page) to improve their positioning and other tasks that add more value.

3. You organize the contents
The editorial calendar also works as an agenda , since it allows you to have all your content organized and to know when it is time to publish each of them.

This tool helps you ensure a constant flow of publication.

4. You increase productivity
Thanks to working with an editorial calendar you increase your productivity , since being more organized you can perform your tasks more efficiently.

5. Visibility and control
The creation of an editorial calendar allows you to have a wide visibility on the content to be published, from an easy to interpret and concise table . It contains a record of the content that should appear on the blog in the short term, but a forecast of ideas can also be set to be published in the longer term.

This tool also allows you to take into account and plan specific content for important dates . This is an advantage when it comes to being more flexible and adapting more easily to current content or applying changes, if necessary, without affecting your forecast.

Basically, it is much easier to rearrange any type of content when an unforeseen event occurs than having to come up with new content one day because a certain post could not be published.

6. Coordination with other people involved
The editorial calendar also functions as an integrating element. It allows all the key figures involved in the generation of content to know when it is their turn to publish and on what topic. For you, if you are the person in charge of managing this content, it will be easier to keep track of timings and delivery dates.

7. You achieve objectives
If you are working on a content marketing strategy, you probably have goals to achieve (number of visits or keyword positioning are two of the most frequent). Thanks to the content calendar, you can be more aware of your goals, thus ensuring that the content that is published is aligned with them.

8. You develop a strategy and think long term
The mere fact of developing a content calendar already indicates that you are working from a strategy. Having their support facilitates the implementation of the different techniques and tactics chosen, fostering the perseverance that is required to obtain the expected results.

9. You add value to your audience
Have you already chosen themes for your content? Do you have the keywords you need to use? With this tool you make sure to cover with them the areas of interest of your target audience to whom you know your posts will be directed and to whom you will be able to offer valuable content.

10. You maximize the creation of new ideas
The content calendar allows you to expand the offer of formats that you publish on your blog. With enough time in advance you can produce all kinds of content that you could not create spontaneously, such as webinars, infographics, ebooks, tests …

In addition, by having clearer the topics of the blog and not lacking visibility on the scheduled articles, it will be much easier for you to think of new content ideas and avoid monotony in the publications.

11. Reporting tool
If you have the entire content strategy reflected in your editorial calendar , you will get enough visibility to know how the publications are worked daily and report the results . In addition, it will be much easier to redefine the strategy and modify the schedule, in case of having to implement improvements.

[FREE TEMPLATE] Organize your content strategy with this editorial calendar
How to create an editorial calendar for your blog in 9 steps
As we have already seen, the editorial calendar is still a tool to effectively apply the content strategy. If you are thinking of implementing it, you are interested in knowing what are the necessary steps to create your own. Some of them are common to the development of any strategy; there are also other more specific ones focused on the subject at hand. Let’s see them:

1. Define the buyer persona
The first step, as it cannot be otherwise, is to be clear who you are addressing. In order to plan the blog content, you should define your buyer persona . Doing so will help you know what to write and give you clues on how to do it based on your needs.

At this point, you have to take into account what content interests you the most, what channels you use, what tone will be used to write, the language, the verb tense, in which person you will write, what type of images will accompany the text, what type of information will be may include, etc.

2. Set goals
As in the previous point, there is no content marketing strategy without defining the objectives to be achieved. It is essential to know where you are and where you want to go.

Increase visits, improve the positioning of certain keywords, get more subscribers, increase sales … these are just some examples of objectives that you can set for yourself. Depending on what your objectives are, the contents of the blog will be one or the other.

An objective to plan is also to know how much content you want to publish per week / month . If what you want is to start working on a powerful content strategy to gain positions and visibility in search engines, it is important to publish on a recurring basis.

At InboundCycle we recommend publishing between 12 and 20 articles per month , that is, between 3 and 5 articles per week. This will depend on your resources.

3. Find themes for the content
Once you are clear about who you are addressing and what your objectives are, you can now ask yourself about what topics you want to write about . And, if you already have content created, in what themes could you categorize them.

The important thing about these themes is that they are not many and that they are well defined. Once the categories are clear, you can distribute them alternately throughout the editorial calendar to offer varied content every day.

4. Search for keywords
After choosing the themes, the search for keywords arrives. You need to know what keywords you want to rank for, since they will be the main concept around which the content of each article in question will revolve.

The well-chosen keywords will allow you to get the maximum number of quality visits.

In this blog article we explain how to search for your keywords .

5. Organize and plan
Now you are ready to start planning what content you are going to publish depending on the days, taking into account the number of publications that you have marked, and also taking into account the important dates of the year (to publish content according to them).

In addition, it is convenient to reserve space for current content. It is a good practice to leave a couple of “unplanned” days a month in which to be more spontaneous and offer valuable content in reference to today. This type of article will not be so much to work at the level of keywords and positioning, but to give you the opportunity to discuss news in the sector that can also help the posts become more viral on networks.

Remember: it is not necessary to plan the content one year from now, but you can create a calendar for the next 3-6 months and review it in case you need to make changes.

In InboundCycle we use an Excel document to capture all this organization and planning ( you can access the template from this link ); but there are also other options. At the end of this article we review different tools that you can use for this purpose.

6. Propose titles and approaches of the posts
Once the planning skeleton is ready, the next step is to define the focus of the articles . The title proposal is also important, which must be made based on each of the keywords (although it can be modified at the end of the process).

This step will help you focus even more on the information we want to offer in each of the posts.

7. Write content and edit it
At this point, it is time to start writing the articles and make sure you have enough time for them to be published in the established timings.

The writing of the articles must be aligned with the writing style guide created, where aspects such as:

The average length of the items.
The tone.
Verbal tense.
In which person to write.
What kind of images will accompany the text.
The use of bold.
The use of bullet points, etc.
This unified element is very important to give consistency to the blog and to unify its corporate identity .

When writing and editing the content, do not forget to keep in mind the SEO guidelines necessary to enhance the possibility of positioning the articles. Including the keyword in the title, subtitles and throughout the text, putting alt images, structuring the content well and making it visually easier to read with bold and bullet points are some of the keys.

In the following blog article we present the points to keep in mind to optimize your articles well before publication.

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8. Review and correct
Of course, before publishing the content, you should make sure that it has been reviewed.

Normally, depending on the frequency of publication, not all the content is written by the same person, but there are collaborators or team people who do it. That is why it is important that, once the articles are written, there is a person in charge of reviewing them and indicating to the editors if it is important to add some changes before the final publication.

9. Selection of collaborators
As we have already advanced in the previous point, in the content strategy, most likely, there will be several writers involved in the preparation of the articles (either because it is a volume that cannot be assumed by a single person or because experts are required in each one of the themes when they are very complex).

Although we have put this point at the end because it is “optional”, within the process you should place it after the organization and planning.

That is, once you know which days you are going to write about which theme and keyword, you can associate each one with the corresponding editor in charge of writing the post, get in touch with them and establish delivery timings to be able to review their work and apply the changes corresponding to the time of their publication.

4. Items to include in the editorial calendar (InboundCycle example)
Now that you know the steps necessary to launch an editorial calendar, let’s see how you can put it into practice and translate it all into your blog . Let’s go over the key elements:

Day and month of publication: you need to have a column that includes the day and month of publication of the articles, taking into account weekends and holidays.
Editor: a column in which you assign the person in charge of writing that article, so that they have visibility of which articles correspond to them and can organize themselves. If you work with external collaborators, and the writer and the author that will appear are different people, you could add two columns to differentiate it.
Post type: you may have different types of articles: posts based on some current content, posts longer than the rest … For the projects we work with in InboundCycle we mark the type of post based on 1, 2 or 3 . Being:
The usual posts, of about 700 words (the majority).
The longest posts, of about 1000 words (one per month).
More “spontaneous” articles that talk about some aspect of current affairs in the sector and are not linked to a specific keyword.
Theme: in this column you record the theme of each post, to ensure that they are distributed throughout the editorial calendar. If you work with more general categories and then more specific topics in each of the categories, you may still be interested in adding an extra column.
Calls-to-action (CTA) to include: if you carry out an inbound marketing or content marketing strategy, surely you offer other types of downloadable, such as ebooks, infographics and even related products. So it is important to indicate which CTA you add to each article according to the content offered.
Keyword to work: this way you will have visibility of all the keywords that you have already worked on and those that are yet to be worked. This way you can monitor their positioning.
Title: to more easily detect each of the articles you can add the title of each one in the editorial calendar. Check that these titles do not exceed the maximum length so that they appear complete in search engines.
Length of the article: although you will have already indicated it according to the “type of article”, it is important that it is as much visible as possible what is the length that each of the articles should be (approximately).
Document URL: it is convenient that the first draft of the article is not written directly in the CMS, but in a shared GoogleDocs document. In this way it is easier to review it together and it is always possible to retrieve it. This document must also include the backlink proposal, the meta description, as well as the images and resources to include in the article.
Revised post: adding a column indicated if that article has already been revised and the document version is final will allow you to know if the article can already be uploaded to the CMS ( Content Management System ).
URL draft: once confirmed that the post is approved, it’s time to upload it to the CMS. To make it easier to locate that post in your CMS, you can include a column that leads directly to its edit mode.
Optimized post: once the article is uploaded to the CMS, you have to finish editing, layout and optimize it. In this column you will know if this step has already been completed and the article is ready for programming.
Scheduled post: if you have already scheduled the article for the date in question, you can leave it indicated in this column.
Definitive URL: to finish, you also add the URL of the published post. So you will have it at hand whenever you need to access it.
This document will be shared with the team and the different editors and people involved, so it is important that it be self-explanatory and that each person with access to the document only completes the phases that correspond to them.

For this reason, a good practice is important to mark the different columns by colors depending on the person in charge of carrying out each of the phases . If the same person is in charge of the whole process, it may not be necessary to be so detailed.

5. Tools for creating editorial calendars
To develop the editorial calendar you can use different tools that will allow you to create it from scratch .

All options are viable and it all depends on the volume and complexity of the work to be done, since it is not the same if it is done individually than if there is a large team involved behind it.

Here are some of them:

Editorial calendar with Excel
This is the most traditional method, but surely the easiest and most effective; in fact, it is the one we use in InboundCycle, both for our blog and for our clients.

[FREE TEMPLATE] Organize your content strategy with this editorial calendar
Excel documents are perfect for creating calendars, since you can add as many columns as you want and organize the document to your liking.

We recommend using Google Spreadsheets from Google Drive, since, being online, they can be easily shared with other people and edited at the same time , controlling the permissions in each case.

Editorial Calendar with Google Calendar
Another tool for your editorial calendar is Google Calendar. With it you can also share this tool with other people and indicate what content is published each day.

Editorial calendar with Trello
Trello is a collaborative editing software very useful to assign tasks to different people and to be coordinated.

From the creation of cards organized by columns, you can classify and give visibility to the different phases through which the creation of the contents is found. In fact, it is the tool that we use internally to generate the content of the InboundCycle blog with the entire team.

Editorial calendar with online templates and plugins
On the internet there are different templates and plugins that you can download and install to create the blog’s editorial calendar.

In addition, plugins are also a good way to have everything integrated into the same CMS as WordPress, although it is true that it does not have the same functionalities or is as flexible as WordPress. Here are some links:

Coschedule (paid)
Divvyhq (paid)
Edit Flow
Future Posts Calendar
Stresslimit Editorial Calendar
WP FulCalendar
Editorial calendar, the key to the success of your blog
As you have seen, working from an editorial calendar is essential for your content marketing strategy and the SEO positioning of your blog . The implementation of this tool gives you numerous organizational advantages, while facilitating a consistent improvement in results.

Following the steps that I have explained to you, putting together the skeleton of an editorial calendar will be very easy. Remember that you can customize it to your needs, including those sections that you consider essential. When you start you will see that, even if it starts from the same template, each editorial calendar is a world.

Ready to experience a more effective way to organize your online content across channels? Ready to multiply the attractiveness and efficiency of your blog?

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