Any company that wishes to use the internet to recruit new prospects must necessarily resort to a digital strategy . In any strategy, SEO or natural referencing occupies a key place to gain notoriety and improve your e-reputation . In this context, each company is looking for the ideal service provider who will be able to improve its ranking in searches and thus generate more traffic.
Regarding the selection of the SEO web provider, clients Saint Kitts and Nevis Email List choose between the services of a digital agency or those of a freelance consultant. Although these alternatives are advantageous, the agency offers some additional privileges. To be convinced, read this article.
Freelance is a name derived from the English word “ freelancer ” which was first mentioned in a 19th century Scottish novel. At that time, the term was associated with the carp and the sword, but applied equally well to the workers of the time which were for the most part lonely. But with the arrival of the professional world, the traditional working system gave way to employees.
However, the name freelance is used again, especially with the advent of the web and teleworking. Freelancers are now called self-employed workers. They specialize in different fields of activity to offer their know-how to individuals or companies in need.
Speaking of the SEO (Search Engine Optimization) consultant , he is a self- employed Google SEO expert . He can intervene to improve the visibility of an establishment, whatever its sector of activity. However, we also meet freelancers who specialize. In addition to visibility, this actor is working to strengthen the credibility of the structure by generating more traffic.
What are the advantages of a consultant
The professionalism shown by a freelancer is not only linked to his know-how, but this also comes from his passion for the profession. Being alone, this actor is aware that it is his responsibility for both good and bad results. As a result, he will always do what is necessary to provide quality services in order to achieve his clients’ objectives.
In addition, the absence of colleagues or supervisors who can limit him in his work makes him more flexible and responsive. Indeed, the freelancer will not need the control or validation of any hierarchy before submitting his work. This makes him more available and determined to support you in your communication projects . It should also be noted that one of the reasons for the success of freelance SEO workers is their compensation.
Usually, independent consultants offer more economical rates than those of agencies. This tariff advantage is due to the fact that they have less charges than communication companies. The freelancer has a restricted spectrum of services which means that he will not be able to respond present for services outside the framework of a referencing.
This weakness stems from the fact that he is alone and therefore does not have expertise in all areas. The self-employed worker is also limited when it comes to too large a project. In addition, it is easier for this digital entrepreneur to shut down than an agency that prioritizes long-term collaborations.
A choice of the best profiles
In contrast, an agency is an entity made up of a team of internal collaborators (employees). As a result, it benefits from the different skills and know-how of all the staff for the operation of the structure. This allows the agency to offer more varied services depending on the digital project in progress.
Depending on the services provided by an agency, it may have several names. As an example, there is the community management agency , the web agency (web agency), the marketing agency , the advertising agency (advertising agency) and communication agency. For this last example, we must distinguish the specialized communication agency and the global communication agency. The first intervenes in one or more sectors while the second is generalist.
When it comes to SEO agency, it can be an entity with global services or an agency specializing in natural referencing. both cases, we find in this type of company experts in paid and / or natural referencing. addition to positioning on search engines, an agency can be useful on other dimensions of web projects.
Te community sense of the term, a web marketing agency is opposed to the notion of solo worker. Although both have the same work goals, the way an agency operates grants its clients certain privileges. Here is a list of them.