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Creativity and innovation: the key for professionals and companies

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Creativity and innovation: the key for professionals and companies

At present, creating new things is the basic principle for professional and business development as it is the primary tool for differentiation in highly competitive markets. Today it is difficult to excel – even survive – without a good and permanent share of creativity and innovation. Those who foster this ability to come up with new ideas are called to become, sooner or later, the leaders of any industry or market. However, few invest decisively in it. No matter what the activity, profession or Latvia Phone Number List of people or organizations, creativity and innovation are two key assets to achieve success. Yes, knowledge, discipline and work give a competitive advantage, but in the end it is creativity and innovation that make exercise unattainable for competitors. Creativity and innovation generally go hand in hand and are individual qualities that are transferred to the collective. However, it must be clarified that they are two very different concepts and that they are frequently confused. Creativity is the ability to conceive of something original or unusual; for its part, innovation refers to the implementation of something new that adds value to others. Simply put, brainstorming tests creative ability, but there will be no innovation until those ideas are implemented.

First, let’s talk about creativity
Creativity, as Chris Paradysz – founder and CEO of digital marketing agencies Paradysz and PM digital – put it, is a skill that is developed, empowered and refined. “All people have creativity in them, therefore, it is the responsibility of those who influence their life – parents, teachers, coaches, bosses, among others – to promote confidence and help develop it. But learning also requires openness on the part of the student, ”says Chris. We all need to develop creativity, no matter what trade or position we hold, from top executives to operational officers, to ensure the growth and expansion of the initiatives we undertake. Now, how can creativity be improved? Like all activities in life, the best method to advance in the development of a competence or ability is constant exercise. Exercising will always be a successful way to perfect a skill, and creativity does not escape this improvement mechanism. So putting it to the test on a daily basis is the path that leads to the transformation of an individual into a highly creative being.


But what kinds of exercises should be practiced to increase creative abilities? There are many, and we share five below — with the intention that the reader will put them into practice and also explore additional ones. The first that occurs to us is associated with the impulse of permanent curiosity. Constantly asking questions about the environment is a great way to increase creativity because it forces us to search and discuss possible answers. Asking the why of things provokes creative thinking and prevents something that is not understood from affecting the foundations of global knowledge. Encouraging observation is the second important exercise for enhancing creativity. Being attentive and analyzing everything that surrounds us, our decisions —and those of others—, the methods used and the results obtained is an inexhaustible source of creative information and opportunities for improvement. Observing people increase creativity, because they see things that go unnoticed by others.

The third exercise is promoting change. Opening up and permanently promoting change forces us to adapt to volatile scenarios, and this activates creativity. Feeling comfortable outside the routine and familiar makes us flexible beings and in constant search for options and alternatives. In addition, by opening ourselves to changes we also take significant steps to overcome fears; That freedom makes creativity flow. Socialization is the fourth of the exercises that must be promoted to open up to creativity. Listening and interacting with the environment shows us facets and possibilities distant from our customs and ideas, beneficial actions to awaken creativity. Additionally, socialization forces us to work on retaining the interlocutor’s attention and this demanding task challenges us to construct unexpected and attractive messages. Finally, the fifth of the exercises available for the promotion and development of creativity is the permanent documentation of activities, responses and ideas that we come across on a day-to-day basis. Writing and storing that which is written allows us to cultivate interesting and challenging initiatives in the future. A robust bank of ideas and a detailed document with the memories of what was executed and obtained show us alternative routes and possibilities to face daily challenges. The more information we have, the better.

10 specific ideas to activate creativity
To finish the subject of creativity, we want to share ten specific activities – which can be done with high recurrence – that help improve the creativity of people and companies:

1. Create classifications on any subject . It is a good idea to sit down with a group of people to remember, discuss and ponder. When we strive to build a short ranking , we are forcing the brain to consolidate, value and prioritize things; for example, selecting the ten best advertising campaigns we have created or the five most revolutionary ideas for the company. These three activities — consolidate, value, and prioritize — end up being very productive and enriching for creativity.

2. Leaf through a magazine, book, dictionary, or encyclopedia . Reviewing what others have created, knowing new words, understanding new concepts, and acquiring new information are tools that the brain will use in the future to produce new ideas, answers, or solutions and to design better action plans.

3. Listen to different music . Sound is one of the main triggers of creativity. Exploring unknown musical genres or artists exposes us to new things. Putting a playlist created by another person, with which we are not familiar, can help us to activate creativity.

4. Visit a museum or art gallery . This type of space shows the creative process and the results obtained by outstanding people. A museum or an art gallery is a repository of brilliant, transgressive and surprising ideas. Taking the opportunity, frequently, to visit these palaces of human creativity is indispensable.

5. Prohibit the use of a common word in a period of time . Submitting to limitations of any kind restructures our brain wiring. Finding options to replace basic necessities awakens creativity and alters, for the better, our thought processes, making them more flexible and robust.

6. Observe a child . There is no more abundant source of creativity than the mind of a child. In addition to being large, in the amount of ideas, it is pure and not contaminated by the environment. Paying close attention, taking notes and finding a way to understand their methodology to create is very enriching since there are many useful answers and ideas to develop creativity.

7. Go outside and talk to strangers . By visiting places other than the ones we usually go to or doing specific tasks outside of the places where they are commonly done, we move out of our comfort zone. These unconventional places, in addition, put us face to face with unknown facts, objects and people, with whom we must relate to activate the creative spark.

8. Give a good atmosphere to the places we inhabit . Preparing our spaces — eliminating distractions and focusing attention — helps the proper development of creative processes. It is convenient to adapt the space for rest, work and leisure to serve as a creative catalyst.

9. Look for patterns . It’s a great idea to force the brain to try to find causal or correlational relationships between things that have no relationship at all. Many of the most brilliant creative thinkers in history have confessed that their most revolutionary ideas arose when they combined things that had not been related in the past.

10. Watch a documentary . Consuming content that documents and organizes the information available on a specific topic helps to structure knowledge and exemplifies the benefit of organizing ideas. Seeing this type of production teaches us to document and shows us how simple and valuable well-organized information is.

Creativity and innovation: let’s talk about the latter
If creativity is the starting point, innovation is the finishing point. They cannot be detached from each other, but neither can they be confused with each other. It is created and then executed. It is created to later innovate. According to a study by the Accenture firm, 90% of the world’s Forex Email List leaders believe that the long-term success of an organizational strategy depends largely on its ability to develop new ideas. These characters also argue that a company that does not innovate has an expiration date hanging on the door. The professionals and businesses that succeed are those that integrate innovation into all the activities they carry out; those who understand that innovative capacity does not depend on the size of the company or the degree of development of the country or the industry in question. Internalizing this creates a strong conviction to develop a powerful capacity for innovation regardless of the resources or time available.

If a person is innovative, the organization they work for, sooner or later, will be. And if a company has innovative officials or managers, this ability will also infect other members. With this, what we intend is to emphasize that the responsibility to create and innovate is not exclusive to the leaders, but to all the members of the team of collaborators. Everyone must promote and encourage innovation to make the business an unstoppable machine. Today, the companies that succeed are those that produce innovations at all levels and that adapt quickly to change. These innovative companies cultivate a clear vision of their future and are able to anticipate market needs.

But … how to innovate?
Let’s start from a simple premise: thinking does not make you innovative, innovation forces you to do. This is why to innovate simply requires will and some creativity. Willingness because decision is needed to face the challenges that implementation brings, and creativity because ideas give us alternatives. Adjusting or perfecting a process, product or service is clearly an exercise in innovation. For its part, generating ideas to nurture this process is an exercise in creativity. Thinking is creating and innovating. So, creativity and innovation are two different concepts, but indivisible. Thinking will always be the first part and executing the consequence.

The 5 types of innovation
To finish this rigorous analysis of both corporate competencies, we want to present the five types of innovation:

1. Open innovation
She was appointed by Henry Chesbrough, a professor at the University of California at Berkley who served as executive director of the Open Innovation center. Open innovation is characterized by encouraging the acquisition of new ideas outside the organization, without closing in on internal ideas. It assumes that companies need to draw from abroad to move forward.

2. Disruptive innovation
This is a term coined by Professor Arcilla Christensen and refers to one that transforms an existing sector from the market, introducing simplicity, comfort, accessibility and affordability. This type of innovation is formed in a market niche that may seem inconsequential to the big players in the sector, but that in the end results in a product, service or idea that completely redefines the industry.

3. Reverse innovation
This third type of innovation was raised by Vijay Govindarajan. It is characterized by describing solutions that were adopted for the first time in emerging nations and that later found a market in developed nations. An example of reverse innovation is the noodles that Nestlé developed for India and which eventually became popular in Australia and New Zealand.

4. Incremental innovation
This type of innovation refers to one that proposes small and progressive changes in products or services so as not to affect its market share. The best example of incremental innovation is razors, which started with one blade and now have three or four.

5. Radical innovation
It consists of developing new ideas from scratch completely – without relying on existing products or services. The most prominent example of radical innovation is the Internet.

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