The video marketing can be key to maintain sales. With the current state of our planet, the impact of COVID-19 on small businesses is still unknown. Since most of these businesses rely on foot traffic and in-person shopping, this new situation makes it difficult to attract customers. Find opportunities even in difficult times Although the world as we know it is changing rapidly every day with new restrictions, some small how to get cell phone numbers for marketing are finding ways to stay relevant and positioned. If your company has the potential and the resources to sell online, this is what we recommend. Use video marketing now to thank yourself later Whether you have posted a few videos on your social media or are starting from scratch, video marketing is a proven method to attract attention and spark interest in your business and your products.
Think about what distinguishes and makes your brand safe to transmit through videos that speak to potential customers. By creating a video that makes you think, smile, or even shed a tear, viewers will be more willing to share with their friends or post on their own social media. 6 keys to mastering video marketing Show your products Videos allow your company personality to shine through and customers will receive more information than a simple static image. The combination of audio and visual stimulation on video makes the description of complex concepts much more agile and easy to understand. This helps customers absorb your offers and how to use your products. After analyzing the KPIs of our clients’ campaigns, we concluded that 62% of consumers watch technical videos of products before making a purchase. This shows that people want to know exactly what they are buying and how they can actually use it.
Show satisfied customers To push this idea even further, you can include loyal customers in your videos. They can explain how your brand has helped them or how they implement your Forex Email List products in their everyday life. This will help potential customers see your product or service in real life situations. You can also make thank you videos in which you show devotion to your followers, even consider giving away a coupon or promotional code to maintain loyalty and increase sales. Play with your audience These types of videos are usually short, generally around 30 seconds long, and attract viewers to push for a new launch or product. Think of these types of videos as if they were a movie trailer. Don’t reveal too much, but build a plot that invites them to stay tuned for what’s to come in upcoming announcements.
By creating videos promoting a specific product or discount, you will draw your audience’s attention to a particular aspect of what you offer in your business. These types of videos are perfect, because by showing some type of added value you will incentivize the purchase during the coronavirus. People are reluctant to buy anything, but when they do, they hope that it will help them manage confinement better. Location is key After creating your videos, think carefully about where you are going to direct your audience. Adding the right landing page can increase conversions by up to 80%. This allows potential customers to connect with your brand quickly and efficiently. Confined but reinventing yourself With all these keys, a new inspiration and a little more time on your hands, now is the opportunity to work on a video marketing strategy. At Roas Hunter we have the equipment and tools to do it and we want to help you. You are just one click away from changing the future of your business.