Did you know that serotonin increases every time you receive a message on social networks? Well, LinkedIn takes advantage of that. LinkedIn Message Ads allow you to send ads to people who may or may not be connected to your company. Unlike other social media feeds or story ads, message ads don’t just go away. These ads are sent directly to no phone list australia direct messaging, and they stay there with a big red notification until you decide to open them. Ignore ads? Difficult with this tool.
How to create the strategy for LinkedIn messages LinkedIn Marketing Solutions provides advertisers with data on users, categorized by demographics, interests, and professional profile. This is incredibly useful for creating a prospective campaign, capturing their attention with more than just an image that you send into the jungle of social media. Message Ads allow you to create highly personalized messages that appeal to your audience on the platform. Good practices: Use a casual tone: Don’t confuse message announcements with corporate emails. Keep it concise and friendly. The recipient of your message should feel as if you are communicating directly with them. Avoid both very colloquial language and very formal language.
Always include a CTA: Without a CTA, the recipient may read the ad, even like your product, but have no idea what to do next. Always include a short line that gets your audience to take action. Since there isn’t room for much text, use actionable words like “download now” or “make an appointment.”
Take A / B tests: You can always improve the ad you have created on LinkedIn through A / B tests on your message ads. At Roas Hunter we love to try different perspectives, copy etc… in our ads because it offers you the opportunity to learn more about what your audience really likes. Optimize the mobile version: Message ads are technically optimized for the mobile version, but there are ways you can better maintain the format. Make sure the copy is no longer than a thousand characters. If you include links or CT, make sure that the page you are redirected to is also optimized for Forex Email List devices. Pick the right account: Be smart about the account you’re sending messages from, rather than sending from an account of anyone in the organization. A message from the CMO does not have the same impact as one sent by the founder / CEO. Think about the impression you can make on the container. Don’t be boring : Don’t copy and paste what you’ve been using in the rest of your social networks for your message ads. Be more personal and more creative. Think about how you are going to build a relationship with your potential client. Do you want them to answer you? Should they feel encouraged? Should they have questions? LinkedIn message ads are a great way to get your products out there and make sure your brand is visible.
Message ads are most useful for B2B marketing when you speak directly to people who are making decisions about whether to buy a product or not. The great thing about LinkedIn is that it offers more than one way to advertise on its platform. It also offers tools like Conversion Tracking to help you monitor the volume of registrations. This enables entrepreneurs to improve existing campaigns and gather valuable concerns about how their target market is behaving after receiving these message advertisements. If you are looking for a way to test a new B2B campaign, testing Message Ads instead of sending an email, which may be colder, may be the right way to proceed.