The name used to designate these federations is the web community. This, when it is well administered, represents for companies on the web , a real gold mine. However, to succeed in uniting a community , it is necessary to have the necessary skills ; this is the area of intervention of the community manager .
Although fairly well known, this new profession arouses the Uruguay Email List of people who wish to be trained, without knowing the various parameters involved. This article, through the business sheetguides the future learner to calmly embrace the career of community management . From the outset, you should know that a community manager is a professional who operates on the web , and whose main objective is the creation and management of a community.
This profession appeared after the communication revolution that was set in motion by social media . In the execution of his mission, he works on behalf of a company, or for a celebrity. He also has the possibility of working within a communication age or as a freelance . The social networks like Facebook , YouTube, Twitter , Instagram, etc. are its main tools.
Also, it uses more professional platforms like LinkedIn or Viadeo. A true spokesperson for the company, he is responsible for implementing effective communication strategies . The goal is to send the managers of the companies for which he works, the reaction of Internet users following an outgoing communication. Thus, its role is essential for the e-reputation of an organization, and for the increase of its turnover.
Studies to become a community manager
However, it does not stop at creating and animating communities. The creation of content thanks to his editorial qualities , as well as the competitive intelligence are also tasks that he must accomplish. Indeed, it is not enough to have the Bac level and to master NICT to improvise community manager, many courses exist. It is necessary to have a good foundation, and higher education is essential.
Thus the minimum required is a bac + 2 in a branch of communication or journalism to work in a company or in a social media agency for example. However, recruiters are becoming more and more demanding and are looking for real specialists. They are then moved to the bac + 3 to bac + 5 profiles provided they are specialized in digital communication .
In addition, you must also be careful about the choice of the establishment to choose for your course. As such, large schools and training centers such as: Celsa, ECS (European school of communication), CFJ (training center for journalists), Isefac, EEMI, etc., are indicated. Fluency in English is also a transversal skill that the latter must acquire, because most powerful tools are built in this language.
Understand what a community manager is
The community manager is the guarantor of the notoriety of a company on the web. This new profession appeared for the simple reason that companies needed to know what was being said about it, and to be able to manage them as well as possible. Thus, heavy is the responsibility of this specialist who serves as a link between companies and Internet users. It is on this basic principle that the entire mission of the CM is based.
In the accomplishment of his mission, thanks to monitoring tools he observes everything that happens on the web in relation to his employer. The goal is to carry out an inventory of the latter’s reputation. The sites, the forums, the blogs, the Facebook pages , the Tweet are all elements that it must analyze. Once the information has been gathered, he establishes the action plan to overcome any problems. Dialogue with the community is the surest way to achieve your ends.
In relation to his mission of content creation, the CM must also have the qualities of a web editor . Thus, he must set an editorial line and be faithful to it, because he is supposed to do SMO (social media optimization). This is the natural evolution of a content manager , accessible by different profiles such as: the project manager , the web journalist, the SEO, etc. The mission of this specialist is to retain Internet users through the creation of a community around the ideals of a company.