Recruiting followers , getting them to engage with your page, and keeping them is a whole different matter. However, the whole point of being present on social networks is to increase its notoriety and at the same time generate turnover. However, social media are leisure platforms where you have to use a lot of creativity to get members to go to your site and carry out the actions you expect.
Buy, request a quote, download a document, book a service Christmas Island Email List Whatever your goal, the job of our community management agency is to increase your online presence and generate turnover on social networks. We can never say it enough. All content you share on the web, whether text, images or links, must be unique and not match material copied from other sites.
Showing the same visuals to Internet users is very deceptive and boring. They are constantly on the lookout for novelty and originality. Use your imagination to fulfill this requirement. By contacting our community manager experts , we will bring ideas and positioning corresponding to your target and your personas. Studying your communities is essential for success on social media. It is not enough to post to meet a volume goal, but to aim for the quality and engagement of your fans.
Publish unique and original content
The publication of illustrated images, infographics, videos or gifs are different formats that are particularly popular with Internet users. Your news feed, or feed, must be consistent and reproduce the universe of your brands. The use of software and tools is essential to be able to create original publications. One of the best known, Canva, is widely used and offers features that are easy to learn.
What do a star football player have in common with a sausage guillotine? The two decide at the best of times! Here’s an example of a post you could post at a high-audience sporting event or soccer match. This message is a perfect mix between originality, topicality and the promotion of your products.
In the case of a B to B event or activity, use the news in your sector, regulations or changes in your market to expose your prospects to your expertise and your analytical capacity. This will give you so many items to share even if it is the source of a great media.
News is the primary source of community management . And an easily accessible source. The goal is to complete the news and enrich it. Don’t just share information without your expertise. Ask your followers for advice and start a discussion. All news is not necessarily good to use. Negative or unimportant news will generate less engagement.
Tell stories to your communities
The storytelling and the art of telling a story in order to engage your audience is also valid on social networks. It’s about making information attractive and using storytelling to get your followers on board with you. You can be your first source of inspiration. Tell your daily about your company, your brands, and give your fans a unique experience. A social media agency is also an expert in storytelling.
They should feel like they’re behind the scenes and participating in your development. Give a playful side to your brand. Proximity content allows you to forge close links with your community. It is the guarantee to recruit first fans, then ambassadors. Remember to thank them and even engage in a direct discussion in private or public message.
The art of telling a story takes time to prepare and adapt. Think of your social media as blogs, and share your news regularly. Present fresh angles, original ideas and tips that can improve the lives of your followers. They will in turn be more willing to reshare your posts and stories.
Organizing events is the fastest way to increase the virality of your messages and disseminate them to a large audience. Followers particularly enjoy the games and even more enjoy sharing them. In addition, the obligation to share is often compulsory in order to win the competition. It is an effective and natural way to increase your audience and your number of fans.