Communication agency VS freelance . This alternative deserves clarification in order to choose the service provider best suited to your communication campaign. Between the advantages each part provides, the size of your project and other criteria, here is what you need to know about these two types of communication providers.
Communication agency VS freelance: a reminder on their Vanuatu Email List A good number of factors are at the origin of this craze towards self-employment, in particular the freedom of action and the proper definition of the terms of one’s contract.
Freelance is a term derived from Anglicism generally referring to an independence linked to the profession exercised. In its autonomous nature, the freelance is responsible for any activity relating to the good progress of his career. In other words, he is his own manager. The fields are as varied as those of an employee in a company, including communication.
A communication agency works on a larger field. Indeed, it is made up of several experts specializing in fields related to communication and responsible for implementing an appropriate strategy for each client. Both profiles have advantages and weaknesses. By identifying them, you will come to decide on the professional entity that is right for you.
The advantages of the communication agency
The profiles of independent consultants are expanding in the market. Some web agencies are even trying to recruit them. From then on, companies follow the same process and call on freelancers to entrust them with certain assignments. The use of freelance indeed has considerable advantages, namely:
greater flexibility compared to a communication agency, given that he works alone and has better management of projects that he is able to fulfill; a simpler and faster contract avoiding less paperwork and few long-term commitments; lower costs, due to the absence of overhead costs and the reduction of the marketing department.
However, the availability problems of freelancers often outweigh their competence. Depending on the volume of projects processed, their availability may vary, impacting the quality of their resources and that of the work provided. The subject is still debated, because there are freelancers, whose services rival those of communication agencies.
The good organization of the structure of a communication agency is the strength of the latter and far outweighs the setbacks of the freelance system. The preselection of a competent team with optimal management of resources The communication agency is a full-fledged company made up of a competent team with multiple talented profiles. By working with an agency, you alleviate a difficult task:
The best profiles at the service of your com campaign
the selection of potential profiles corresponding to each of the digital communication missions. This way you will have more skills at your disposal with a 360 communication agency that will cover all your needs. You can also choose a specialized communication agency such as a facebook communication agency or a facebook ads communication agency .
By using a communication agency, you save time, because it immediately provides you with a competent team, supporting you in your communication campaign. Not only does the HR firm and the agency’s headhunters deliver you from all the time-consuming actions that a recruitment requires, but they also prevent you from the risks of a bad selection of agents. In the hands of an agency, the success of communication campaign missions is assured.
For the implementation of a mission such as the content strategy, for example, the agency will distribute the tasks: an expert will take care of those with high added value, while an operational will take care of the more simplified missions. such as uploading. This methodical distribution of tasks facilitates and optimizes the actions to be carried out. A strategy incompatible with the freelance’s way of working, being the only person forced to play on all fronts. This forced versatility sometimes has repercussions on the quality of the services offered.