As founding members living in France and originally from Senegal, we repeatedly felt the need to urgently send goods to Africa. However, we were constantly confronted with the limits of traditional postal services because first of all the prices charged for shipments in Africa were excessively expensive and then the delivery times were not always reasonable.
These two reasons have also Croatian Email List to the development of several alternatives to traditional postal services, in particular that of “GP”, a name derived from the initials of “partial free”. It is a service provided by clandestine Senegalese mail carriers who take advantage of advantageous travel conditions to sell their extra pounds by transporting parcels.
Based on this observation, we decided to bring together travelers wishing to monetize their services and shippers expressly wishing to send a package within a platform. Our mission is therefore to allow each individual through www.colisdays.com to find the best traveler available according to their needs.
This win-win system promotes a new way of sending and tracking packages. Moreover, specialists in the sharing economy claim that after transport and housing, logistics will be the next sector affected by “uberization”.
Colisdays.com therefore positions itself as a trusted third party and facilitates all exchanges between the traveler and the sender: travelers will be able to create free announcements and senders can easily have access to the advertisements of travelers corresponding to their search criteria. The traveler and the sender are free to agree on the price of the service.
The various players in internet advertising?
In the coming weeks, our teams will be mobilized to offer more features to users in order to offer them the best possible experience on parcdays.com.The various tools put in place by and for Internet advertising players make it possible to measure its impact through key performance indicators, to identify the objectives achieved in order to thus ensure a better return on investment. With online advertising, it is the qualitative criteria that are put forward through more and more used media.
Unlike traditional media (television, radio, written press) which provide mass distribution, online advertising allows targeted and qualitative dissemination, hence the importance of understanding the roles of the various parties involved.
Internet advertising includes all actions aimed at promoting a product, service, brand or organization to a group of Internet or mobile users. We can also say that it is the use of digital interactive tools to promote products and services in the context of personalized and direct relations with consumers.
Internet advertising concerns all digital contact points: internet, smartphones, tablets, PCs, laptops and in all internet communication channels (search engines, social networks, websites, etc.). It brings together four players, each of whom occupies a special place. These are advertisers who are media agencies and advertisers, publishers or Publishers , advertising agencies and Internet users .
These are media agencies and advertisers. The advertiser is the person, organization, company or brand who wishes to make an advertising or marketing communication about his company (its products or services). In the case of internet advertising, this is the sponsoring entity of the internet advertising campaign.
Colisdays is a free community platform
For example, with regard to TV commercials in Senegal , the O’média agency shows that in January 2017, the ten companies that made the largest advertising investments in Senegal. They are therefore the biggest advertisers for the month of January 2017 and they have entrusted their campaigns to media agencies.Now, we sometimes talk about a direct advertiser. In this case, these are advertisers who, as part of a low investment campaign, have chosen not to solicit a media agency, but to take charge of the design and implementation of the advertising campaign themselves.
A media agency is the structure to which the client or the advertiser entrusts their advertising campaigns. It offers the advertiser the opportunity to promote its products and services. The communication agency studies the campaign, suggests the various actions to be taken, qualitatively defines the various distribution media, the right spaces to buy in relation to the advertiser’s audience and the management of all the partnerships in relation to the publishers. .
The media agency is also responsible for contact with the various advertising agencies and it even happens that it has its own agency. In a way, the media agency plays the role of intermediary between the advertisers and the agencies and publishers. Finally, it will have to measure the profitability of the planned campaigns.
In the previous paragraph, we talked to you about advertising management and the relationship that exists between media agencies and these agencies. A digital advertising agency plays the role of intermediary between the various media supports that it aggregates and the other players in internet advertising. It thus markets the advertising space available to it to advertisers and media agencies. The advertising agency can also have several roles.