In addition to natural referencing , web marketing players use advertising or paid referencing to improve the effectiveness of their communication strategy. As part of an advertising campaign, they usually go to high traffic platforms such as blogs or social networks. As for the latter case, Facebook is one of the most used social media .
However, the communication actions implemented by Saudi Arabia Email List companies still do not lead to good results. To this end, it is therefore necessary to seek a specialized communication agency . This article provides you with more details on why and how to use a digital agency to advertise on Facebook.
A communication agency is an entity that designs and directs all of a company’s communication projects. He supports, advises, and guides the advertiser throughout the digitalization process. To do this, the advertising agency uses two types of communication. These are internal and external communication.
As part of an external communication, the office uses its know-how to build a brand identity and promote it. The favorite distribution channels for the message are social networks and the website. s far as internal communication is concerned , its task is to involve existing staff in achieving the objectives set. Moreover, even if the expression “communication agency” is used in all communication companies, it is nevertheless necessary to make a difference between them.
Campaigns that are created faster
A distinction is made between global communication agencies and specialized communication agencies. The former are professionals who take into account all aspects of the campaign. It intervenes, whatever the type of advertisement. As for the second type of entity, their expertise is related to one or more specific areas. It may even happen that this type of specialized agency offers its expertise to a 360 ° agency .
In recent years, the social media Facebook has given advertisers the opportunity to run advertising campaigns on its platform. These are the Facebook Ads campaigns which are different from Google Ads advertising . Advertising on this platform is broadcast according to socio-demographic criteria and internet users’ hobbies. Indeed, each Facebook user is distributed according to their activities (likes, comments, discussions, friends, groups, etc.).
Based on this segmentation, advertisers can define the target category in the campaign forms. When an ad is on Facebook , it is visible in the news feed on the right, on Instagram and even on Messenger. To name other benefits of advertising on Facebook, there are: Of the population, estimates show that nearly 3 billion people have a Facebook account.
Each month, around 2 billion people connect to their accounts at least once, including 33 million French people. On Instagram, this monthly workforce amounts to 500 million. By combining the activity on the two sites, it emerges that one minute out of 5 of the smartphone connection is spent on one of the two platforms. In addition, out of a staff of 100, around 74 are between 18 and 44 years old. All this shows the potential advantages of this platform.
Budgets adapted to all budgets
It takes about a quarter of an hour to design advertising posters on the social media pioneer. This is due to its good ergonomics and the graphic design it offers. Likewise, once the campaign has been created, the platform is responsible for its distribution to these users. Comparing to a print communication where you have to distribute flyers, it’s a big revolution.
The communication campaign of the Facebook site is feasible even with a minimum of investment. The platform offers a base of five dollars from which you can promote your page. Also in this context, web entrepreneurs or communication groups can modify the campaign budget at any time.
Absolute control over your campaign It may happen that during the campaign you want to add, remove or modify certain aspects of your ad. This is possible at any time on Facebook since the platform operates 24 hours a day and every day. It is even possible to change the audience or modify the broadcasting times.
A wide range of advertising types and precise targeting For people who wish to promote their services or products, they will have the choice between a panel of distribution options as personalized as each other. We distinguish, for example, multimedia advertisements (images, video), poll advertisements, slideshow advertisements, etc.