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Chain of favours. The old Coca-Cola trick

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Chain of favours. The old Coca-Cola trick

One of the new daily Coca-Cola spots resorts to the old “Favors chain” trick, something repeated, but always effective. In the Christmas Algeria Mobile Number List campaign for the Argentine Republic (“Chain of goodness”) the drink invites you to experience Christmas with spontaneous generosity.

An idea that although we have seen it ad nauseam, is consistent with the positive message that identifies the brand and that, to be honest, never hurts. With several winks, such as the notice on the whereabouts that says “Join us crazy people who believe in a better world”, the spot introduces us to the narrative. The characters are “accelerated”, by time and, why not, my life. Then something arises that changes everything: the attitude of the taxi driver who initiates the action. We could talk about “more of the same”, but we know that it is a constant of Coca Cola, so we would not say anything Brother Cell Phone List new and for the rest … isn’t that what we all want in this age, no matter how old we are? The video has been on the network for a couple of days and has more than two thousand views, which is not unusual given the number of ads that the brand uploads daily. The important thing here has to do with the reinforcement of the concept/company and its relationship with the target audience. The positioning is eternal, so it is only about maintenance, and for this, great paraphernalia is not necessary, it is enough to repeat the archetype, as in the stories of every Christmas.

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