Hootsuite and the agency Visionary Marketing have just published the new edition of their social media barometer. This focuses on the use of social networks by companies and involves 9,000 respondents in more than 20 countries. On the French side, 427 respondents involved in the social strategy of their company are questioned.
77% believe that the importance Dominican Republic Email List social media in their business has increased compared to last year Companies are increasing the number of accounts to manage These figures relate only to active profiles that generate engagement, and not to accounts deposited solely for security or brand protection reasons.
We observe that 42% of brands manage between 4 and 10 accounts. In large companies, 1 respondent in 5 declares to lead more than 51 profiles or more. Not surprisingly, however, nearly a quarter of companies with more than 1,000 people manage more than 10 social accounts.Centralized management
The management of social networks is mainly centralized within a single team (68%) and 21% are managed by several departments. Outsourcing concerns 9% of companies.This centralization is especially valid in small and very small businesses (71 to 81%). Companies with more than 1000 people decentralize more easily (52%) and outsource a little more (11%).The size of the social media teams
Teams of more than 6 people represent 15% of respondents. For 30% of companies, only one person is in charge of social matters. The logic is obvious: small businesses have small teams, large businesses have large teams dedicated to managing social networks. It should be noted that these figures do not speak of full-time equivalents, but of people involved in management, which is obviously very different.
Social networks important in business strategy
Social networks used by companies Unsurprisingly, Facebook (91%) is the big winner ahead of Twitter, LinkedIn, YouTube and Instagram. More surprisingly, Snapchat is only used by 5% of companies, and therefore shows a certain immaturity for professional adoption.Twitter has been testing a new audio-only streaming feature through its Periscope platform for a few weeks, and it is now announcing that the feature is now available to the public.
Twitter’s live audio streaming is available to all iOS users of the main Twitter app and its Periscope live video app . Twitter is therefore launching a new feature that allows users to create live audio-only broadcasts.Now, instead of only having the option to record video after tapping on the “Live” icon, there will be a button you can tap to choose streaming audio only.
However, Twitter did not provide any date for Android users. But, while these Android users will not be among those who can record and share audio-only broadcasts, all Twitter users on all platforms will be able to see the recordings available in their News Feed. and listen to them .Sometimes you just want to talk, without being on camera. We’re launching audio-only broadcasting, so your followers can hear, but not see you.
Rolling out now for iOS. As the official Twitter Tweet says above: Sometimes you just want to talk, without using the camera. We’re launching audio-only streaming, so your subscribers can listen, but not see you.
According to the Hootsuite study
This could allow people to share live news on Twitter of an audio-only nature, record shareable live mini-podcasts , or post something to their followers that takes more than 280 characters to explain. Similar to live video, audio broadcasters will be able to view their Twitter statistics , such as number of live viewers, viewers, time watched, and other metrics.
How do I share a live audio broadcast on Twitter? ive Twitter podcast works just like live Twitter video . You tap on the icon for entering or creating the Tweet. You press the “Live” icon to display the standard streaming screen. There you will see a new “Microphone” icon which you tap to toggle the “Stream audio only” option on or off .You enter a message ( What’s New) describing what you’re going to talk about in your audio broadcast.
You then click on the red button “Go live” . And let’s go for the live comments! To stop the live stream , you tap on “Stop broadcasting” . Your live audio or live podcast behaves like a Tweet. This means that it can be searched in the Twitter app and on the Twitter website, and that it can be embedded on other sites , just like a Tweet.
It will be featured and can also be found on Periscope, the Twitter application that allows live video streaming on Twitter. This means that Periscope will now have a live audio section. Your live audio can be discovered and listened to in the news feed. And all users ( not just your followers ) can listen to your live podcasts and replays from any Twitter user.