While it is true that purchase intention due to factors caused by covid-19 has been affected, not everything is as dark as it may seem at first glance and Facebook takes this into account. As an advertising agency on Facebook we have seen the great fall in Advertising costs on where to buy phone numbers and Instagram ADS, CPM of infarction Due to the decrease in advertisers (closure of physical stores, factories and restrictions) Facebook has practically halved the CPM (costs per thousand impressions) reminding us of that golden moment that many of us lived in 2017. Here is an example of advertising costs and their down in these weeks.
CPM SPAIN – 03/01/2020 – 03/15/2020
Facebook ads in time of COVID-19
CPM SPAIN – 03/15/2020 – 03/31/2020
In our advertising agency on Instagram we have new strategies on Facebook and Instagram Ads due to covid – 19
As we have seen, covid-19 has meant a drop in advertising costs but also conversion. Now more than ever we are affected by this metric, but… how can we improve our results? From our point of view we have made a 180 degree change to how we carried out advertising campaigns, the three main changes are:
Audiences and segmentation
For a few months now, Facebook ADS has been recommending the use of broad audiences (> 250,000 people in Spain) and “letting” the algorithm gradually optimize, we certainly achieved very good results due to Forex Email List work, so we did have to make constant ad rotations. What sizes should I select? Lately size matters a lot, with the decrease in CPM we can carry out strategies that were previously unthinkable (due to costs) and perform hyper segmentation (highly segmented and small audiences) with incredible results. Campaign objective Do you have an ecommerce? Like us, you may eventually decide to make an optimization that is not directly purchases on the web, but items added to the cart, payment initiations or traffic.
Does it really make sense? If we combine the conversion drop with a goal that is not purely conversion, we will get “curious” in the good sense of the word, but not sales. Our second advice should be, don’t be afraid to target conversion directly if you need sales target sales, take advantage of the cheapest advertising costs of these years. Ads and communication Almost all of us are aware of the evolution of covid-19 in the media, therefore we must communicate security in our shipments, humanize with our followers, have great transparency and do everything possible to make a difference in these difficult times.