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8 ideas to create content for social networks

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8 ideas to create content for social networks

During the last years, we have been actors and witnesses of many exercises to plan strategies; We also participate in countless successful or worn-out strategy review and update initiatives. In these planning sessions we always meet business leaders who dream of creative Uganda Phone Number List activities full of experiences and content for their audiences. On paper, these plans are clear routes for transforming customer relationships and involvement with brands and products. But when they act, companies collide with a different reality: the tortuous task of creating content. But don’t worry, it happens to us too. Like you, we suffer from the content. Weekly, we have to create: an article for the blog, a live feed for Instagram and Facebook, more than a hundred posts for Twitter, six posts for the Instagram feed and several more for the stories, five posts for Facebook and four for LinkedIn. . A colossal task that requires effort and produces extreme wear and tear. This is why today we dare to affirm that creating content is the bottleneck for most organizations that aspire to excel in digital environments. Content is the most complex challenge behind all digital strategies because, today, all strategies include this task,

Launching into producing or collecting good content seems like a simple activity, but it isn’t. We do not know the first entrepreneur who rejoices when we tell him that he must contribute to the generation of content — by being personally involved or by providing resources for the task. Everyone thinks the content is simple, until they sit down to work on its production. Nor do we know of a community manager who claims that creating content is the easiest and most fun task of their day to day. But why is it so difficult to generate content? It really isn’t that complicated. Sitting down to write an article, design an image or infographic, record a video, or produce a podcast is not difficult. Having a good idea and developing it is an assignment that does not torment anyone. What makes this activity a complex task is the obligation to do it every day and all year. The pressure of time limits and the amount of content that must be created on a daily basis is what turns this seemingly simple activity into an ordeal for digital teams. Today, a group that works on digital issues must generate an enormous amount of content for its audiences and that is the real challenge.


How to plan content to smooth homework
Maintaining a good frequency of publication, taking care of the quality and contribution of each of the contents for the audience, is then the most stressful challenge for digital leaders. How to solve this? With a lot of planning and, above all, anticipation. To cope with this pressure in the best way, detailed schedules must be created in which a clear timeline of the content to be produced or curated is defined. Also, you have to work in advance, so that the contents of the day are created with time; because doing it on the fly and with a time limit is a fantasy. What does it mean to plan the contents? Work with enough time and strategy to deliver information that contributes, entertains and produces good experiences to a community. When planning, you should think about the intensity of publication —to know how much content should be produced—, about the topics that will be addressed —to brainstorm and research about them— and in the formats in which the information will be delivered – to develop the skills associated with each format. Planning content means leaving no loose ends, directing creativity to a particular point and preventing creators’ minds from wandering. Now if this is done well in advance; namely, If today we work on the content that will be broadcast in a month’s time – clarifying that this type of plan must be flexible and adjustable to the changing circumstances of the markets – we will be able to shake off the pressure that occurs when we are forced to generate content. Because there is no worse environment for the blockade than the obligation to produce a good idea urgently.

Planning the contents for a digital presence, then, must start with the construction of a script that allows us to go ahead in time. To do this, the first thing is to review and understand well the components of the digital ecosystem, delve into their individual needs and assign specific objectives to each element. With this exercise it will be possible to know the role of each channel, the type of user who consumes it and the communication possibilities it offers. To better understand this first step, let’s take an example: our Forex Email List ecosystem is made up of a website – which includes a blog – and an active presence on five social networks – Facebook, Instagram, Twitter, LinkedIn and YouTube. With this understood, we review what type of user consumes the blog and each of the social networks. Later, We determine the particularities of the channel and the objectives that we will pursue —for example, with Facebook we will seek a lot of interaction and with Twitter we want to share short advice. Finally, we establish the frequency of publication of each scenario and quantify its content requirements —for example, on Instagram we will publish one daily publication in the feed and five weekly in the stories; This means that in a typical month we will have to create thirty messages for the feed and twenty for the stories. on Instagram we will make a daily publication in the feed and five weekly in the stories; This means that in a typical month we will have to create thirty messages for the feed and twenty for the stories. on Instagram we will make a daily publication in the feed and five weekly in the stories; This means that in a typical month we will have to create thirty messages for the feed and twenty for the stories.

After that first exercise, we will have absolute clarity about the content that we must generate. The next step is to choose the themes and formats that will be used in each channel, as we are not only talking about quantity. So we will basically have the work schedule for the content, because what results from that exercise is a mandatory timeline of what should be produced and when it should be ready. With this document prepared and reviewed, the content team will be able to determine the times and resources it requires to meet the content requirements of the strategy and the digital ecosystem. Here, decisions will have to be made about strategy and the ecosystem; in the event that the company does not have the capabilities or resources required by planning. In other words, at this point we could come across a panorama that forces us to rethink everything. Get to work: social media content ideas! Once the planning and fine-tuning stage of the content schedule is over, what follows is the start-up of the creative apparatus and the curatorial work. With the script in hand, the team is clear about how much content, what topic and in what format it should produce inputs for each component of the digital ecosystem. The job, then, will be to fill in that document with the information that will be published, with enough time not to fall into the blockage produced by the urgency. To do this, it is advisable to spend time researching some aspects beforehand.

The investigative stage will serve to increase the chances of success of the content to be created. The idea here is to fill in information from the environment to find opportunities and avoid threats. Our suggestion in this phase is to investigate the competitors, the referents of other sectors and the media that your target audience consumes. When researching competitors, you are looking to understand and anticipate their content strategies. To do this, you must review your digital ecosystem, explore the issues they address, the way they do it, their frequency of publication, the formats chosen and the degree of success they achieve. In this exercise, you must analyze each publication to learn what performs well and what content does not perform well with audiences. Second in order, there is the review of the digital activity of some leading companies in the digital world – from another sector different from yours, but with a clear local impact – to learn from them. The goal of this benchmark research is to focus on things close to your audience or community, to be able to take the successes of the referent as a success story in the immediate environment. That is to say, rather than looking at the great world references, what is sought here is to explore some of the companies that stand out in their environment. Lastly, you should do a thorough research of the media that get the attention of your target audience. By reviewing these media, you will be able to better understand the topics that appeal to your community and the appropriate formats to convey the information. The purpose of this exploratory phase is not to copy exactly what others are doing, but to learn and be inspired by those other people’s experiences. You should do a thorough investigation of the media that get the attention of your target audience. By reviewing these media, you will be able to better understand the topics that appeal to your community and the appropriate formats to convey the information.

The purpose of this exploratory phase is not to copy exactly what others are doing, but to learn and be inspired by those other people’s experiences. You should do a thorough investigation of the media that get the attention of your target audience. By reviewing these media, you will be able to better understand the topics that appeal to your community and the appropriate formats to convey the information. The purpose of this exploratory phase is not to copy exactly what others are doing, but to learn and be inspired by those other people’s experiences. At this point, the team has a content schedule to create and with enough information about the environment to fill it in assertively. Now, to do the tedious work of production and content curation that the publication schedule raises, we have eight good ideas:

1. Inventory existing content . Many times we sat down to create content that already existed in the organization. Or we don’t use some cool content that we already have available. This is why the first idea we propose, before sitting down to create, is to take a tour of all the areas to collect and review the content that already exists. This general inventory will serve as a starting point and provide a lot of material for the digital world. Do not throw away, it is simpler to transform something that already exists than to have to create it from scratch.

2. Ask suppliers and distributors to contribute content . Opening the door for everyone in your supply chain to contribute useful content to the community could greatly help your digital strategy. Suppliers and distributors have stories about the inputs with which products or services are created and about their consumers or users. These anecdotes can enrich any editorial line. Do not close yourself to the possibility of giving visibility to a provider or distributor, with them you could get quality content for your digital ecosystem.

3. Involve all areas . Another way to improve the production of content within the business is not to limit it to being generated exclusively by digital equipment. Seeking collaborators in all areas will increase the installed capacity for generation and curation. In addition, adding members to the content work – even if that is not their specialty or main responsibility – will increase the volume of ideas produced and will strengthen the results. The secret to being successful with this initiative is to create an internal procedure for developing and selecting content and offering open training and skill enhancement programs for all staff.

4. Do some focus groups with representative clients . To contribute to the content, we already talked about linking the supply chain; and, also, of the collaborators. Who else could we invite? To the clients. Bringing clients together in a controlled setting to brainstorm content could become a powerhouse. Do not think that customers, suppliers or distributors will deliver the content ready and prepared to be published immediately in the digital ecosystem – although it could happen – but that they can provide you with many different ideas or approaches to topics that your team has not thought about. .

5. Rely on digital mechanisms . Polls and spaces to receive questions from the community on social media can also contribute to your editorial strategy. Interacting with the audience serves to understand the degree of interest in a particular topic or the format preferences of those who consume the content. Do not rule out these types of tools, because with them you can fine-tune the publication schedule or discover interesting things to incorporate into the content plan.

6. Browse the topics of the moment on social networks . When ideas are scarce, it is worth taking a look at the reality of social networks and reviewing what is being talked about in them. These are a good resource for finding ideas. Many times the muse appears to us when reading popular labels or when exploring situations of the moment. Constantly review popular topics for ideas to enrich your content. Take advantage of them when there is a shortage of information and use them as a rich pantry of content.

7. Document the recurring requirements in customer service channels . Interactions with real users, their questions and comments can be transformed into valuable content for others. Having the customer service team document everything that customers ask will serve to nurture the frequently asked questions section and give clear clues to the questions consumers face on a day-to-day basis. Do not neglect this information, make life easier for your customers and reduce the resources invested in customer service with your content strategy.

8. Interview key figures in the organization or the sector . Experts have a lot to contribute to the community. Open the door for these experts to participate in the content of your company. Give those internal or external experts a voice on your social media to provide useful information to your audience. Take on the role of interviewer and reach out to key people in your company or in the sector to find advice that will increase the relationship and closeness with users.

How to optimize content for better use
Ready, we already have an organized schedule of content for each component of the digital ecosystem – blog, Facebook, Instagram , etc. – and, also, we have enough ideas to accumulate content in a pantry, which we will later distribute in the schedules. Now, the final part of the job is to get the most out of each content produced to optimize resources and increase results. That is, working to get the most out of every effort or resource invested in content manufacturing. This optimization exercise will make the content created so far multiply easily and will serve to make obtaining new ones easier and easier. Here are five ideas for optimization:

1. Curating content . Not everything should be created from scratch. We repeat: the digital team does not have to create each and every one of the content required by the publication schedule. Content curation is a valid and interesting option. Going on the Internet to look for good content, generated and produced by someone else, that adapts to the editorial line of the business, is an alternative. Collecting content from others to insert into the schedule, lightens the burden. Now, the only thing to consider – as far as curation is concerned – is that the amount of third-party content should not be greater than that of the original content.

2. Change the formats created content . Taking created content and reformatting it is also an effective option for increasing the volume of available messages. For example, a blog post could be taken as the source to produce a podcast or video. Reusing content, changing the format, also serves to take content from one platform to another — transforming a video from our YouTube channel into an infographic for Pinterest, for example. This type of exercise is also easier than creating content from scratch.

3. Fragment or consolidate the contents . Another viable option to avoid having to create everything from scratch is the consolidation or fragmentation of the content. For example, take a group of tweets – or thread – on a specific topic to turn into a blog post or YouTube video. Or take a blog post and break it into little posts for Instagram. The fragmentation or consolidation of content is a very common practice in the digital world that makes it easier to obtain new content.

4. Update old content . Refreshing the content published in the past, with recent data or information – or, simply, editing the parts that are not useful in the present – is a way to obtain new content. We insist, not everything must be original or created from scratch. Redoing what has already been done is an interesting possibility that consumes fewer resources and already has audience validation. Using old content shortens the production path and guarantees success —because the logical thing to do is to focus on updating past publications that have already been successful.

5. Deepen the content already created . Delving into a topic, adding new concepts or positions —or adding complementary information— is another of the possibilities that digital equipment has to avoid having to create all content from scratch. For the editorial line, content that has already been produced can be taken to add more information and make it look new —or recharged—. The objectives with this practice are: to give the feeling that something completely new is being created and to nourish the audience with more data on a topic. The key, again, is to use this methodology in those contents that had a positive impact on the community.

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