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7 trends and dynamics that are changing television forever

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7 trends and dynamics that are changing television forever

A few years ago, one of the complaints that used to occupy space in the media from time to time enunciated by an expert on consumer or health issues was that citizens watched a lot, too much, television, which left out other forms leisure, culture and healthy life. We spent too much time sitting on the sofa, they warned us. But in recent years, that, which was one of the most common leisure options in the world, has changed forever. Watching television no longer necessarily means watching television , that is, sitting on the sofa, turning on the television and watching what at that moment they have decided that it is the part of the programming. Studies of consumer habits show this. The time that consumers spend watching content on the Internet is increasing, the weight they give to the tools that allow them to watch on demand are increasing, and new sources of original content appear, such as YouTube or VoD platforms such as Netflix or Amazon. And with all this it changes how content is accessed and, of course, how programmers offer it and how advertisers try to use it to reach how to trace a person by mobile number in pakistan. The future of television will be very different to the one we know today, as evidenced by the latest report of Thinking with Google, 7 Dynamics Transforming TV . Audiences will be global to begin with, as it no longer makes sense to think that consumers will wait for products for months or years. The Internet has made that completely unnecessary and has also opened the doors for consumers to have a much greater power of choice. The network also allows content to jump to many and varied screens.


Consumers are more and more owners of what they see and are increasingly interested in saying how, when and where, so that those responsible for televisions have no choice but to adjust to their new needs and requests. In general, 7 dynamics can be distinguished that change how we are consuming television and that will force all the industries associated with them (from content to advertisers) to change how they work. It will be reached through multiple screens The contents will not be exclusive to television as we know it today (they are no longer in reality) and will reach the consumer through multiple and very diverse screens. The computer, the smartphone, the tablet? All of them are new media through which to access television programs. In principle, the study recognizes that this change in structure is creating fear among those responsible for traditional televisions. Measuring this new mode of traffic consumption is complicated, as it is difficult to convert it. There is also the fear of losing audience, something that is already happening if only traditional televisions are measured. But the truth is that the change is an opportunity to get more audience and make it more global. Content creators can adapt to the different needs of consumers and reach them based on what they expect, need and seek. Forex Email List demand streaming television Consumers not only want to be able to stream television but also want to do so with the same quality as on television. They hope that those responsible for content upload the content with the necessary quality (and the increase in the quality of the connections has made it possible to receive them as they deserve: all those megabytes are for something) so that the viewing of those contents does not detract.

Right now, content broadcasters (and advertisers with them) are facing buffering problems , low resolution, pixelated ads because they are not adapted to larger screens or repetitive ads that use the same creativity in bulk. This only makes consumers desperate and falls far short of their expectations. The study indicates that if new technologies are taken advantage of to meet consumer expectations, this will have an impact on how this new television can respond to their demands and especially to its monetization in the future. It’s about investing and adjusting now to pick up later. The cloud takes center stage And one of those technologies that is going to change the landscape of what television is like in modern times is the cloud, the cloud. Many of the programming elements and even content production will end up migrating to the cloud. In fact, they have to do it now. The cloud is also inevitable when you want to offer content to consumers on demand and online. However, the cloud is a technological challenge (have there been so many large companies that have tried to integrate the cloud into their business strategies in recent years?) And not all televisions are knowing how to make the leap to the cloud. Audience measurement has to change If consumers are no longer where they traditionally were, what is the point of continuing to use the reference of what they were before to know what they are now? Audience measurement systems have for years been criticized and analyzed under a negative prism, pointing out that they are not the most effective way to know what is really happening with the audience. In fact, audience measurement is a swampy ground . At the moment, television is still measured in terms of audience using demographic panels in which a representative minority indicates what the rest of the country is watching. But the network has not only made new forms of television consumption appear that the traditional methodology leaves out, but it has also made it possible to obtain more information and do so in much shorter times. Audience measurement will therefore have to change to adjust to the new informational potential that lies ahead.

Technology will change how ads are bought Ads are bought on television as they were bought years ago, before technology and the internet created a new playing field. The television advertising market is expensive, as we all know, but it is also complex and complicated. The future of the same, however, will go through a greater use of new technologies and especially of programmatic technologies for buying ads. In this way, advertisers will have more control over when their ads appear and the conversion they want to achieve. In addition, they will be able to play much more and better with issues such as the game on different screens with the same campaign and they will also know much more about consumers that will allow them to better target the audience. Ads will be targeted And in this new landscape of different ads, internet broadcasts will allow you to create much more specific ads. Right now, consumers are faced with ads that run on a state or regional basis that are the same for everyone. On the internet that does not happen and ads can be targeted specifically to consumers based on many more criteria. The jump to the television network and new technologies make this possible also in television commercials, which will be much more targeted. Audience engagement: personal experience In this new playing field, the audience will also change and especially its relationship with the content. Watching television is becoming an increasingly personal and unique experience, as individual devices are rising up the list of media on which television content is accessed. It is no longer about watching television in the living room and with the family, which makes those who continue to treat television consumption as a general issue of the masses to fail. The program that wants to reach the whole family has no place in the new television generation. Now you have to find a compromise, reach the consumer directly and specifically, in a “1: 1 experience”. Advertisements may be made for consumers and non-consumers of a brand, for those who live in regions with snow or for those who have already been on the company’s website, they point out as examples.

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