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5 trends that will set the course for social media in 2015

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5 trends that will set the course for social media in 2015

Social networks are increasingly important in the day-to-day life of companies, which have some of their best allies in them when it comes to reaching consumers. Internet users are devoted to them and Facebook or Twitter are an indispensable part of their daily routine, while other social networks such as Pinterest or Tumblr do not stop growing and conquering new consumers. Therefore, they have become an attractive meeting point in which to talk with them and in which to sell the benefits of the brand and its products, although the truth is that you cannot only talk about yourself in the pakistan phone number example media environment . To succeed in the social universe, you have to take into account its operating rules. Consumers wait for close brands, they look for much closer relationships (a company is almost expected to be a friend), emotions are valued and a relaxed environment is needed in which a brand is talked about, yes, but value is also added added. And, above all, social networks are a changing environment, in which the latest trends on the internet end up prevailing and in which brands must show that they are up-to-date and know how to adapt to changes.


Social networks evolve and reinvent themselves and brands have to know how to respond to these changes. Hootsuite has just released a prediction with the five changes that they believe will touch the social media universe during 2015. Social networks want to capitalize on the boom of Forex Email List wallets Digital wallets are one of the emerging trends that have been circulating in recent years and that promise to become one of the great techie changes of the future. Social networks are already trying to mark positions in this segment. As you recall in the Hootsuite forecasts, Facebook has already tried to turn its Messenger into an app with the potential to send money and has introduced a functionality that allows adding the card number to the Facebook account and using it to pay as social loguin .

Facebook could thus join the Internet majors and the small ones born for this field that are trying to take over online payments and become the leading electronic wallet. And if Facebook tries, there is no reason why the other big social networks shouldn’t do it too. The future of other social networks is questionable During 2014, a large number of niche social networks appeared, which were based on the problems of the existing social networks to explain the reasons for their birth or that focused on a specific market to win over the consumer. And although they promise great things (including a user experience as exciting and satisfying as the great ones), the truth is that they will have a very difficult time becoming a player important enough to be taken into account.

What are the main problems these newborn social networks face? Hootsuite highlights several. The first is to gain a large enough user base. Compared to the millions of users who have large social networks, it is very difficult not to look like a ghost town, they warn. And reaching the millions of users that Facebook can have is not easy at all. On the other hand, to survive or grow, you cannot bet on the generic. Only specialized sites will have a chance to survive. Social media will embrace ecommerce As with electronic wallets, the main social networks have started to make their first steps in the world of online shopping. Both Facebook and Twitter have presented different solutions that allow buying or that pull some of the issues that involve growth or activity in electronic commerce. Taking into account that e-commerce is one of the great economic engines of the network, it is more than evident that social companies will continue trying to make money with it and take advantage of all the existing opportunities.

The largest in the sector will take advantage of the fact that they already have a very attractive consumer base and that it is also the one that those responsible for online stores want to conquer. This receptive audience is compounded by the fact that these social networks work in real time, which implies that sales can be made based on the interests that move the audience at the same time or based on what consumers (and almost each consumer) is doing or saying. Smart devices will give even more scope to the social The use of devices with greater layers of intelligence is becoming more and more common and each time these are beginning to cover each and every one of the things that consumers do in their day-to-day lives. The internet of things is everywhere and consumers have bracelets that measure their steps, smartwatches that not only tell the time and smart appliances. These terminals not only have an intelligence layer thanks to their internet connection, but they are also connected to social networks and can publish information on consumer profiles or interact on social media. The trend is that in 2015 they not only remain connected to social networks (although, as they warn, a washing machine that announces all the washing steps on a Facebook profile does not seem the most exciting) but also that the number of devices with this functionality. The challenge will be to integrate all that information into the data flow that already circulates through social networks and turn that social connection into something really useful and not simply spam.

Consumers need privacy Consumers have become increasingly concerned about privacy issues and who or what can see their messages and activities, while more applications and social networks have appeared that make privacy their flag, although in reality they are not complying. really with what they promise. Many of them have, in fact, starred in scandals for invasions of user privacy. The trend in 2015 will therefore be according to Hootsuite not to create an illusion of privacy but to actually offer it. Consumers will be increasingly concerned about this issue and will demand real solutions. The answers will come not only from the small ones that use it as a cover letter but also from the big ones in the market.

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