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5 trends that will mark sales in the coming months

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5 trends that will mark sales in the coming months

The return to school has not yet finished , but the vendors are already beginning to prepare for the next campaigns that will mark the end of the year, especially the Christmas campaign. Traders, distributors and the brands themselves always foresee that the months at the end of the year represent an increase in sales and the figures achieved during that philippines phone number period are a very important part of the total for the year. Therefore, the first recommendations to be as efficient as possible when dealing with that period of the year are already here, although in reality these tips are equally valid to sell more and better during any period of the year. Google has analyzed how the markets behaved during the last Christmas season and has added the main trends in commerce to determine what will happen – more or less – in the coming months and what brands should do to get the best out of it.

The reign of the mobile Mobile devices are increasingly important in driving sales. Mobile devices are already being, in fact, one of the protagonists of back to school. It is not just that there are tablets or smartphones on the list of things to buy to prepare for that period, but that the weight that the terminals have in other purchasing decisions is also very high. 36.7% of buyers search their smartphone for what they want to buy and 21.8% of those searches end in a purchase decision. In addition, 25.1% use their mobile to find the physical address of the store where they want to buy the products back to school. Last year, shoppers used mobile phones in 52% of their Christmas campaign purchase processes (in any of the stages of purchase) and 71% of customers are already looking in general for stores and exact locations in their devices (while searching their smartphones for the products they want to buy immediately).


Google’s forecasts, based on what happened last year and what is happening this year, is that the mobile will still acquire more prominence and that buyers will use it much more during the purchase processes. To succeed, therefore, there will be no choice but to pamper the company’s mobile presence and ensure that the brand will be there when shoppers pull out their smartphone while shopping. Always connected It has already been said many times, but one more never exceeds: today’s consumer is an always connected (and multi-connected) user. For this Christmas campaign – and indeed for any self-respecting campaign and sales process for the foreseeable future – Forex Email List  will arrive much more informed than ever. Right now, they spend much more time than in the past to research before buying and before finally acquiring a product they will have taken into account many variables that they have consulted and analyzed online.

In 2010, each buyer consulted an average of 5 sources online before purchasing a product. In 2013, the number of sources read and visited before making a decision to buy was already 13. The logical thing is that in the future that figure will continue to increase. This search for all the details and as much information as possible is not a problem, or should not be, for brands. The most influential channel to find information is YouTube and video reviews are one of the elements that can tip the balance of the purchase. Managing a positive and active presence on these media can help, as can attracting the consumer’s attention while browsing the web. Because, the truth is that consumers are not looking, in general, for a product from a specific brand, but rather looking for a category. Exactly 57% did so in 2013.

Fewer people in stores is not a problem at first Statistics show that the influx to physical stores has fallen in recent times, although also that the average purchase for each of these visits has risen. To maintain this trend, the physical store must incentivize according to what things and take into account others. For example, you should not forget that 84% of consumers look at things on their mobile phones during the purchase process and during the specific visit to the store. They may use it to see many things and the most varied, but 1 in 3 of those consumers will take advantage of the fact that they have the terminal in hand and will seek their doubts there before asking any clerk anything, according to Google data.

And 53% will use the terminal to, as they are, compare prices. Therefore, these opportunities must be seized. Stores can be used to direct shoppers to their online stores or add new layers of information about products and offers that customers can find when they access the internet from their terminals in their stores. Do not forget the offers Price is very important and consumers are completely obsessed with it. 92% of buyers compare prices before buying a product and 91% make their purchase decision based on price, according to Google data. And that reality works both offline and online. So much so, that for many ecommerce buyers that shipping costs are free can determine who or what they buy from. For 83% it is so important that they prefer to wait even more days for their purchases before paying for shipping.

Therefore, the offers are a determining element to succeed and get more sales. For savvy consumers, who are most concerned about getting good prices, the purchasing period is much longer than for other consumers, so to sell more it is necessary to start bidding earlier. Concentrated offers are no longer the main thing And that makes periods like American Black Friday less relevant: limited sale periods are no longer the only engine to succeed in sales, especially in campaigns like Christmas. Purchases begin to dilute in the calendar and are not so concentrated in specific periods. In fact, according to Google data, 29% of US shoppers will start shopping for Christmas even before Halloween is over, that is, on October 31st. Promotions, to be successful and sell more, must be spread over a longer period of time and not limited to a specific day.

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