Opening one or more accounts on social networks, having a large number of followers and working on your content are not enough to succeed in your social media strategy. It is still necessary that the subscribers interact with the publications. 5 indicators are now used to measure their degree of commitment. With the help of a social media agency , you can boost them to get a higher engagement rate.
The mentions made by subscribers for a brand or for a UK Email List page constitute a first indicator to measure their social media engagement . This is a necessary performance indicator on social networks such as Instagram or Twitter.
This is a great way for a business to observe the perception of its community and to get an idea of the visibility of its brand. In fact, these mentions indicate how good your post resonates with a community.
Whether on Facebook, Instagram or even Twitter, exchanges are increasing rapidly every day, making it difficult to follow up on all the mentions on a page or on a brand. However, these have a considerable impact on the company’s e-reputation. Thus, to effectively manage your image and your notoriety, it is essential to entrust this mission to a dedicated community manager .
To define the success or not of a social media strategy
You must keep in mind that with a single post it is possible for you to reach an incredible number of people. Indeed, it is quite possible to make social media a powerful tool for your products or your brand. If your community mentions you, it can engage an audience of an unlimited number of people who will in turn represent potential prospects.
However, this indicator has its limits. Indeed, if it is not the object of analysis, segmentation and exploitation, it does not bring any interest for the brand or for the company. Hence the interest in entrusting these tasks to a seasoned community management agency . It is qualified to follow your mentions in an efficient way from which it can maintain an exhaustive listening thanks to adapted practices and tools. She then proceeds to analyze your mentions to help you in your decision-making.
Another important indicator of their social media engagement is the number of clicks social media users have made from the links in your posts . To measure it, click-through rates or CTR can be analyzed. These are calculated based on the number of clicks made by Internet users on a specific publication and the number of times it has been viewed.
Concretely, users of social networks click on your publication or on your story because they are interested in it. The number of clicks then allows you to know whether or not your content is relevant. This indicator then allows you to take the appropriate measures:
To define the trust of a community
If a post has received a large number of clicks, has been shared and has been the subject of several mentions, you can repeat another in the same genre to encourage your targets to continue following you and to bring them back to your website , if a publication has been clicked a number of times but only obtained very few shares and “likes”, the message you wanted to convey captured the attention of your targets but the quality of the information provided was not enough to encourage them to commit,
if the number of clicks is very low, either your content is not suited to your audience, or there is a quality issue. This indicator also allows you to analyze whether your page is performing or not. Indeed, a high CTR can signify a positive perception of the message you want to convey. It thus gave the desire to your audience to continue and to know more. Your development strategy must necessarily aim to increase your click-through rate and that of conversions of your pages.
Indeed, by improving your click-through rates, you can expect to have more registrations, leads, sales and turnover. You need a social media agency to define the actions to be implemented and those to be avoided in order to have better click-through rates and thus increase the engagement rate of your subscribers. Compared to “likes”, comments on posts are rare.