42% of Spaniards associate Christmas with the family, 8% with celebrations and 5% associate it with gifts. These are some of the conclusions drawn from the study commissioned by PayPal and prepared by the independent consultancy Reputation Leaders on the attitude of Spaniards towards Christmas and their consumption habits. In Spain, one in three consumers wait until December to start thinking about Christmas gifts. Last minute purchases generate stress in 32% of Spaniards, in fact, a quarter of the population affirms that “buying gifts takes away sleep” although more than half admit that they love to give to others . The ranking of star products for these dates is headed by “pakistan mobile telephone directory search by number , shoes or jewelry”, named by 57% of those surveyed. The second place is disputed by consumer electronics (mobile phones, tablets,?) And toys, both chosen by 36% of Spaniards. A short distance away are products related to beauty and health, followed by books and magazine subscriptions. The ranking is closed by those present related to joke articles and NGOs. The classic practical gifts such as DIY tools (22%) and cash (20%) continue to be maintained.
“In Spain, Christmas shopping is done late and under pressure, which implies a significant loss of time in traffic jams, queues to pay, etc. The possibility of buying online comfortably from the sofa at home is gaining more followers every day, 36% of Spaniards make their Christmas purchases for the first time through their mobile or tablet. This will be Forex Email List for online purchases, 71% of Spaniards will buy their gifts through the Internet “, stated Estanis Martín de Nicolás, CEO PayPal Spain and Portugal.”Consumers visit the physical store as a source of inspiration even if they later choose to buy online. Key days like Black Friday or Cyber Monday are an excellent opportunity to take advantage of discounts and finalize purchases to enjoy our free time at Christmas.” Profile of the Spanish buyer at Christmas: practical and generous The Spanish buyer considers himself practical (30%) and generous (15%) in the choice of his Christmas gifts. When it comes to setting a budget for Christmas, 40% admit that they are still not sure how much they will spend during these holidays.
The vast majority of Spaniards plan to make between one and ten gifts this Christmas, although most will make less than five gifts. Regarding the expenditure for the acquisition of gifts, two thirds of consumers plan to spend between 100 and 500 euros on gifts this year, only 3% expect to spend less than € 50 and 4% plan to buy gifts for value over € 1,000. To this disbursement in gifts, another important budget item is added: social gatherings. These account for almost half of those surveyed between one and ten percent of their Christmas budget. Within this section, the item for “food and drink” stands out, which for 26% of Spaniards represents between 11-20% of their total expenses in the Christmas period. As for the recipients of our gifts, Spaniards spend above all on presents for our most direct family: 37% on our children, 34% on our partner, 9% on our mother and 2% on our father. Spaniards also include themselves on the list of gift recipients, allocating 4% of the budget for gifts to themselves. The study The study was carried out between October 16 and 24, 2014 by the market research company Reputation Leaders, by surveying 6,004 adult consumers over 18 years of age in France, Germany, Italy, Russia, Spain and Sweden. Respondents were chosen by quotas in each country to ensure a representative sample of adults by age and gender.