10 Tips to prepare your campaign: Black Friday objective
Table of Contents As every year, the fourth Friday of November is celebrated one of the key days for consumers and brands: Black Friday. If you want to get that peak in sales on that key day for any business and prepare for the subsequent Christmas campaign, you need to prepare it. This American tradition of mass shopping after Thanksgiving, how to buy a phone number Friday, has a special impact on ecommerce. During these days, consumers are more willing to buy. Seduced by discounts and offers: Web traffic increased by about 2.47 compared to the previous week. Sales are up 4.40 compared to the previous week. Conversion also increases by almost 80%. In this article you will find 10 essential tips to prepare your business for this special date.
TIPS FOR PREPARING THE BLACK FRIDAY
1. AN EMAIL MARKETING CAMPAIGN FOR YOUR CUSTOMERS
You will need a personalized campaign to inform your clients of your promotions. Inform them before and during the campaign so that your information does not fall into oblivion. Make your client feel special with a personalized campaign , arouse their interest.
2. INFORM AND CAPTURE WITH A POP-UP
Inform your subscribers and customers of your special promotions for Black Friday. By activating a pop-up you can inform them and take advantage of it, too, to attract new customers.
3. STRATEGIES TO STIMULATE THE PURCHASE
Apply Cross-Selling with complementary product offers. You can also apply an Up-Selling strategy for potential Forex Email List interested in a specific product and offer them another similar but more profitable one. This way you will be taking advantage of the interest of the users in order to stimulate the purchase.
4. PROMOTE YOURSELF ON SOCIAL MEDIA
Since they constitute one of the most important means of communication for companies, this day and your promotions must be publicized through them. Segment according to your audience and use the best channel to reach your customers.
5. PREPARE YOUR INVENTORY FOR THE DATE
It is essential that you check your stock, a logical and fundamental measure. Without this, the user will not hesitate to abandon your ecommerce, and perhaps with a negative experience.
In this guide of tips for Black Friday, this one may be the most intuitive. But it would not be the first time that we encountered such a situation.
6. ACTIVATE THE HOSTING OF YOUR WEBSITE
From Black Friday you expect an increase in visits to your website, an increase in sales and for this it is essential to activate the hosting of your ecommerce.
You must make sure that your server is prepared to receive a large number of visits, otherwise the user will abandon the website.
7. ACTIVATE YOUR STAR PRODUCTS
Take the opportunity to increase the sales of your most demanded products. As well as with new products to stimulate the interest of the potential consumer and reduce the margin that you will earn in the next Christmas campaign.
8. THE POWER OF ATTRACTION IS IN THE COPY
It generates a reaction in the user that leads to a purchase action. The strategy of “differentiate or die” must be applied, since the competition during these days is very great. Good copy will help you achieve that increase in sales you want.
9. CUSTOMER CARE IS IMPORTANT
This date cannot be taken as a flea market sale, it is an occasion to attract new customers who return to make a second purchase. It is an opportunity to retain the new customer and then recommend you. Black Friday is a preparation for the Christmas campaign.
10. ASK FOR ASSESSMENT
Take this opportunity to strengthen your online reputation. If you do not have problems with logistics, customer service, after-sales service and if you also offer a good product or service, you should not fear your customer reviews. The buyers’ assessment affects the purchase decision of those users who have not yet made a purchase. These tips are applicable to all ecommerce. It is very important to take the Black Friday campaign as the beginning of the Christmas campaign. Taking advantage of this opportunity is up to you. We will be delighted to hear any questions or concerns on this matter. Also, you can tell us your concerns for this super business opportunity.