Over time, its role has become necessary for companies wishing to develop and boost their visibility on the internet. So, calling on him is no longer a simple option, but a necessity or even an obvious one. However, before choosing your community manager , make sure that he meets the criteria of a good community manager . The community manager will have to seek the commitment of the community and then establish and maintain a dialogue, while responding to the concerns of Internet users and also seeking to make them interested in the actions it carries out.
Known as the community leader in the French the Portugal Email List anager is a person who has several functions. The main one being to play the intermediary between a well-defined community and the structure which hired him. He thus becomes the direct representative of the company or the brand on the net. Its task is upstream, to set up a community and then to manage it.
This management simply consists of leading the latter and obtaining its commitment. But in reality, it is this commitment that constitutes his real concern and it is from him that the whole dimension of his work comes. In addition, the different functions of a community manager are as follows:
Even if the creation of content is not its primary vocation; the community manager must be able to write and produce good content that meets the needs of the structures in which he works. Enforce the charter and moderate He will be able to respect his charter and the values of his community, while moderating the interactions of his members if necessary. To be able to build a social media or digital strategy
A community manager: who is he?
The community manager must be able to set up a communication strategy and develop it on the appropriate social networks. He will also have to master the culture of his company, his expectations and his needs. Also, he must have a good culture of the web. What are the missions of a community manager? Several missions are assigned to a community manager and most of them are related to online communication and more particularly dedicated to the search for commitment and visibility.
We can cite : The creation of a blog or a website If the creation of a blog is a task very often entrusted to a webmaster, it is quite possible that a community manager is requested to launch a blog. But remember the difference between a blog and a site: the blog is the dynamic part of the business while the site is the static part of the business.
It is on the blog that the community manager will act. It mainly focuses on this part in order to produce content. This content will be written taking into account the requirements of SEO, in order to allow the various articles written to be well positioned on search engines and in particular on Google. In community management, monitoring is essential.
It allows you to study the competition, offers guidelines in terms of writing, helps you bounce back on the news, etc. Generally, to treat and organize the contents according to the topics one uses it. Thus, the community manager must permanently ensure the monitoring of the structure with which he collaborates.
Have good writing skills
When we talk about content production, it is not just about the editorial aspect. Here, it is precisely a question of a set of elements that can be brought together, for example images, sound, video, texts, etc. Because he works on these different elements, the good community manager must imperatively have more important skills than that of writing.
Thus, in the field of community management, particular emphasis is placed on content; but creativity remains an even more important point that should not be overlooked. Video editing being a specific area, only community managers who are much more creative, could work on more specific projects.
The writing in question here directly concerns the articles written by the community manager. These articles will be used to feed certain social networks or the blog. They require other skills to have, for example the insertion of visuals into the content. Optimizing or enhancing an image in Photoshop and making it attractive requires knowledge of basic Photoshop functions.
Contrary to what we sometimes hear, you don’t need to be an expert on Photoshop. It is a very powerful tool, but when you use it more, it can be complex. Thus, a community manager will have to master the basics of Photoshop. But it is not necessarily a question of a deep mastery like that of a model maker or a photographer.